OYO CAMPUS

TitleOYO CAMPUS
BrandOYO CAMPUS
Product / ServiceOYO CAMPUS
CategoryB01. Brand & Communications Design
EntrantOYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA
Idea Creation OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA
Production OYO HOTELS AND HOMES PVT LTD. Gurgaon, INDIA

Credits

Name Company Position
Mayur Hola OYO Hotels & Homes Pvt. Ltd. Creative conceptualisation & supervision
Prateek Suri OYO Hotels & Homes Pvt. Ltd. Creative supervision
Sanghamitra Chakraborty OYO Hotels & Homes Pvt. Ltd. Implementation & supervision
Rajat Agarwal OYO Hotels & Homes Pvt. Ltd Design conceptualization and supervision
Nishant Jayaswal OYO Hotels & Homes Pvt. Ltd Strategy planning
Tanushree Majumder OYO Hotels & Homes Pvt. Ltd. Design support
Naman Kumar OYO Hotels & Homes Pvt. Ltd. Design support
Satabhisa Bhaumik OYO Hotels & Homes Pvt. Ltd. Copy support

Cultural / Context information for the jury

Many (read most) communities in India, think of studies as religion. The revered goddess Saraswati is the goddess of learning. And going to school is a family event. For kids, geometry boxes are a prized possession; they’re always on the lookout for the best stationery and instruments. Even taking out time to customize the boxes with magnets, colours, stickers, even sticking photos of gods and goddesses on the back of the cover for luck. The geometry box and its contents are the umbilical cord to our wonder years. So as kids moved to campus life, OYO wanted to create an experience which brought a bit of familiarity in this new away-from-home life. Inspired by the obsession with the geometry box, we used it’s nuances to shape the new life of students at various campus accommodations.

Translation. Provide a full English translation of any text.

NA

Tell the jury about the art direction.

The brand and identity was created with the unique base of using sharp geometrical shapes and the use of primary colors. The typography and key elements in the identity was made with keeping in mind the principles of geometry, each letter has the perfect angles (obtuse/ right angle / acute angle and more), specific forms like scalene triangle/ equilateral triangle / quadrilateral / Vertex and radius were carefully studied and converted into typography and each element of used to communicate the each proposition for Campus.

Links

Website URL