THE BABY WHO CHANGED THE WORLD: A WHITE PAPER LIKE NO OTHER

Short List
TitleTHE BABY WHO CHANGED THE WORLD: A WHITE PAPER LIKE NO OTHER
BrandBODY POSITIVE/POSITIVE WOMEN
Product / ServiceSPERM POSITIVE: THE WORLD'S FIRST HIV-POSITIVE SPERM BANK
CategoryE03. Disease Awareness & Understanding
EntrantTRIBAL AOTEAROA Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation 2 TRIBAL AOTEAROA Auckland, NEW ZEALAND
PR MANGO COMMUNICATIONS Auckland, NEW ZEALAND
Production DDB NEW ZEALAND Auckland, NEW ZEALAND
Post Production DDB NEW ZEALAND Auckland, NEW ZEALAND
Additional Company POSITIVE WOMEN Auckland, NEW ZEALAND

Credits

Name Company Position
Gary Steele DDB New Zealand/Aotearoa Executive Creative Director
Haydn Kerr Tribal Worldwide NZ Executive Creative Director
Haydn Kerr Tribal Worldwide NZ Executive Creative Director
Gary Steele DDB New Zealand/Aotearoa Executive Creative Director
Matty Burton DDB New Zealand/Aotearoa Group Chief Creative Officer
Jacob Newton DDB New Zealand/Aotearoa Copywriter
Josep Jover DDB New Zealand/Aotearoa Art Director
Danillo Castilho DDB Group Aotearoa New Zealand Creative Experience Lead
Tess Costil DDB Group Aotearoa New Zealand Junior Designer
Kat Day Mango Communications Aotearoa NZ  Group Business Director
Jessie Edwards DDB Group Aotearoa New Zealand Post Production Producer
Trent Hall DDB Group Aotearoa New Zealand Content Creator
Julz Lane DDB Group New Zealand Print Producer
Dean Pomfrett DDB Group Aotearoa New Zealand Head of Digital Design
Milon Williams DOP & Editor Audio Engineer
Ethan Wilson DDB Group New Zealand Motion Designer
Eamonn Dobson DDB Group Aotearoa New Zealand Business Manager
Lizzy Funaki DDB Group Aotearoa New Zealand Digital Content Director
Timothy Wilde DDB Group Aotearoa New Zealand Illustrator/Mac Operator
Malila Christoffersen DDB Group Aotearoa New Zealand Junior Mac Designer
Mike McMillian DDB Group Aotearoa New Zealand Digital Developer
Mark Fisher Body Positive Inc Executive Director
Jane Bruning Positive Women National Coordinator

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

There a no regulations against HIV-positive sperm donors in New Zealand, however many doctors, clinics, and even HIV organisations around the world are still only realizing what Sperm Positive has made possible. This white paper was created to help educate the world using everything we have achieved.

Describe the target audience and why your work is relevant to them.

We took the science and living proof created by Sperm Positive to reinvent the white paper. White papers are often difficult for most to understand. We made it short, simple, and sharable – so it could be effectively used as an educational tool for HIV organisations, clinics, patients, and families.

Links

Website URL   |   Video URL   |   Supporting Webpage