LITTLE BIG E-MOTION

TitleLITTLE BIG E-MOTION
BrandHYUNDAI MOTOR GROUP
Product / ServiceLITTLE BIG E-MOTION
CategoryA05. Health & Wellness Tech
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR 2 HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA
Production INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production 2 PLANIT PRODUCTION Seoul, SOUTH KOREA
Post Production PLANIT PRODUCTION Seoul, SOUTH KOREA
Post Production 2 POSTFOURNINES Seoul, SOUTH KOREA

Credits

Name Company Position
Jung A Kim Innocean Worldwide Chief Creative Officer
Yoon Ju Lee Innocean Worldwide Copywriter
Tae Hwan Lee Innocean Worldwide Art Director
Bae-Sung Kim Innocean Worldwide Agency Producer
Nari Moon Innocean Worldwide Art Director
Doyu Yang Innocean Worldwide Copywriter
Ha Yong Jung Innocean Worldwide Art Director
Hye-dong Roh Innocean Worldwide Creative Technologist
Seonhwa Hwang Innocean Worldwide Creative Technologist
Sung Woo Kim Innocean Worldwide Creative Technologist
Zuyoung Pae Innocean Worldwide Account Executive
You-Lee Choe Innocean Worldwide Account Executive
Seohyun Kwon Innocean Worldwide Account Executive
Jinhee Choi Innocean Worldwide Media Planner
Dong Jun Park Hyundai Motor Group Project Manager
Jinmo Lee Hyundai Motor Group Research Engineer
Beomsoo Cho Hyundai Motor Group Client Designer
Sungbin Kim Planit Production Director
Hyung Joon Park Planit Production Production EPD
Chiyoon Kim Planit Production Production PD
Cheon Ki Min PostFournines Post Production
Moon Ju Jung PostFournines Post Production
In Sung Kim PostFournines Post Production
Ji Su Kim PostFournines Post Production
Hyun Jee Eom PostFournines Post Production
Hyun Do Jung PostFournines Post Production
Gu Yeoung Heo PostFournines Post Production
Jae Young Kim PostFournines Post Production

Write a short summary of what happens in the film

The Hospital is a fearful place for anyone, especially children. Medical staffs say that stress can affect young patient's willingness for treatment and even their treatment results. This was the same for little Maria. Our campaign was designed so that children could actually experience Little Big e-Motion physically in SJD Barcelona children’s hospital. After the film shoot, the car would be donated to the hospital for future studies. So, on the first day of Little Big e-Motion's donation, we filmed the whole process of our first passenger, Maria's meeting the car, and taking a ride around the hospital experiencing all the medical and entertainment features in the car. Our intention was to film Maria's first encounter moment as naturally as possible.

Links

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