Title | CARE LIVES ON |
Brand | P&G |
Product / Service | VICKS INDIA |
Category | A02. OTC Applications |
Entrant | PUBLICIS SINGAPORE Singapore, SINGAPORE |
Idea Creation | PUBLICIS SINGAPORE Singapore, SINGAPORE |
PR | 20:20 MSL Mumbai, INDIA |
Production | MEMESYS CULTURE LAB Bambolim, INDIA |
Post Production | MEMESYS CULTURE LAB Bambolim, INDIA |
Name | Company | Position |
---|---|---|
Ajay Thrivikraman | Publicis Singapore | Chief Creative Officer |
Mihir Dhairyawan | Publicis Singapore | Creative Director |
Sharmista Nagarkatti | Publicis Singapore | Business Director |
Shirlie Alexis Tay | Prodigious Singapore | Executive Producer |
Satya Dalal | Publicis Singapore | Sr. Art Director |
Jess Geli | Publicis Singapore | Sr. Account Director |
Sophie Ow | Publicis Singapore | Sr. Account Executive |
Natalie VanderVorst | Publicis Singapore | EVP, Global Clients |
Jordan Price | Publicis Singapore | Planner |
Hui Chong Yong | Publicis Singapore | Planner |
Anand Gandhi | Memesys Culture Lab | Director |
Zain Memon | Memesys Culture Lab | Executive Producer |
Shreya Dudheria | Memesys Culture Lab | Producer |
Ruchita Shah | 20:20 MSL | EVP/Lead |
Jeunelle Rebello | 20:20 MSL | Senior Manager |
Pemiya Gandhi | 20:20 MSL | Sr. Executive |
Ekta Joshi | 20:20 MSL | Sr. Executive |
On National Doctor’s Day, we launched a film to remind everyone of the sacrifices Doctors had made during COVID. We narrated the story of Dr Dnyaneshwar Bhosale, who gave up his high-paying job in the city and moved to the rural area to provide care to the poor. He dreamed of one day building a state-of-the-art hospital for the poor. He worked day and night at his hospital saving thousands of lives in the rural area. Unfortunately, he himself succumbed to Covid. We are now reviving his dream with our ‘Vicks #TouchOfCare Fund’ by helping his wife build a hospital in his memory. The hospital will have beds and wards named after other fallen Doctors.