SHIELD

TitleSHIELD
BrandPRIME INDIAN HOSPITALS
Product / ServiceCOIVD VACCINE AWARENESS FROM PRIME INDIAN HOSPITALS
CategoryB01. Brand-led Education & Awareness
EntrantMcCANN INDIA Mumbai, INDIA
Idea Creation McCANN INDIA Mumbai, INDIA

Credits

Name Company Position
Prasoon Joshi McCann Worldgroup Creative Leadership
Ashish Chakravarty McCann Worldgroup Creative Leadership
Sambit Mohanty McCann Worldgroup Creative Leadership
Rathish Subramaniam McCann Worldgroup Creative conceptualisation and execution
Karthik R McCann Worldgroup Copywriter
Sandeep Palasseri McCann Worldgroup Art director
Crystal Carvalho McCann Worldgroup Agency Producer
Rishabh Mishra McCann Worldgroup Copywriter
Amol Jadhav Shoot at sight Photographer
Raj Chedda Shoot at sight Executive Producer
Beyond Studios Beyond Studios Retouching
Binesh Sharma McCann Worldgroup Copywriter

Translation: Provide a full English translation of any text.

36,812 pricks to look like a fighter. 2 to win the fight. Get you COVID vaccine administered now.

Tell the jury about the photography. Do not name the photographer.

The streets of rural India are a photographer’s canvas. The texture, the landscape is always distinct. The portraiture of the people is always candid and has a distinct look. Which is unmistakably rural India. In these visuals, the photography keeps it raw and real, striking the prefect balance between advertising and authenticity. Here, we unmistakably captured the look and feel of rural India. The settings are ubiquitous street side tattoo venues that are prominent in these regions. The photograph deliberately makes you do a double take to catch the vaccine syringe, the composition being a fine balance of subtlety and starkness.