| Title | THE MELANOMA TYPEFACE |
| Brand | MELANOMA NEW ZEALAND |
| Product / Service | HEALTH AWARENESS |
| Category | B02. Non-profit / Foundation-led Education & Awareness |
| Entrant | TBWA\NZ Auckland, NEW ZEALAND |
| Idea Creation | TBWA\NZ Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Shane Bradnick | TBWA\NZ | Chief Creative Officer |
| Guy Roberts | TBWA\NZ | Executive Creative Director |
| Emily Osborne | TBWA\NZ | Art Director |
| Simone Louis | TBWA\NZ | Copywriter |
| Mike Davison | TBWA\NZ | Designer |
| Catherine Harris | TBWA\NZ | Chief Executive Officer |
| Kate Heatley | TBWA\NZ | General Manager |
| Mark Paisey | TBWA\NZ | Senior Producer |
| Alistair McCready | Alistair McCready | Typographer |
| Jonny Kofoed | Assembly | Motion Director |
We created a typeface that consists of only full stops: The Melanoma Typeface. The font was designed with a leading typographer and a dermatologist to accurately represent melanoma, with each weight depicting a different symptom. And just like a real melanoma, it changed in response to UV light. To mirror the existing behaviour that people have with spots on their skin, we made subtle changes to spots that are in the public eye every day. In ads and on product labels for some of the biggest brands in the country. Designed for people to notice- or not. We gave our Melanoma Typeface to some of the nation’s biggest brands to use in their summer advertising.