| Title | BOYS DO CRY |
| Brand | GOTCHA4LIFE FOUNDATION |
| Product / Service | N/A |
| Category | B02. Non-profit / Foundation-led Education & Awareness |
| Entrant | THE HALLWAY Sydney, AUSTRALIA |
| Idea Creation | THE HALLWAY Sydney, AUSTRALIA |
| Media Placement | INITIATIVE Sydney, AUSTRALIA |
| Production | GOOD OIL Sydney, AUSTRALIA |
| Production 2 | UNCANNY VALLEY Sydney, AUSTRALIA |
| Post Production | UNCANNY VALLEY Sydney, AUSTRALIA |
| Post Production 2 | MIGHTY SOUND Sydney, AUSTRALIA |
| Post Production 3 | ARC EDIT Sydney, AUSTRALIA |
| Additional Company | UNLTD Sydney, AUSTRALIA |
| Additional Company 2 | GOTCHA4LIFE FOUNDATION LTD Manly, AUSTRALIA |
| Additional Company 3 | HEIRESS FILMS Sydney, AUSTRALIA |
| Additional Company 4 | HANNAH WATKINS PUBLICITY Waverley, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Simon Lee | The Hallway | Executive Creative Director/Copywriter |
| Aldo Ferretto | The Hallway | Creative Director/Art Director |
| Tim Wood | Freelance | Copywriter |
| Iain MacMillan | Freelance | Art Director |
| Dallas Woods | Freelance | Copywriter & Singer |
| Tim Mottau | The Hallway | Head of Strategy |
| Chris Murphy | The Hallway | Account Director |
| Carolyn Starkey | The Hallway | Film Producer |
| Michael Wilson | The Hallway | Producer |
| Mat Rawnsley | The Hallway | Comms Strategist |
| Jules Hall | The Hallway | CEO |
| Gus Worland | GOTCHA4LIFE FOUNDATION | Client |
| Savannah Fielder | GOTCHA4LIFE FOUNDATION | Client |
| Tom Campbell | Good Oil | Director |
| Catherine Warner | Good Oil | Producer |
| Sam Long | Good Oil | Executive Producer |
| Sam Chiplin | Good Oil | DoP |
| Cameron Bruce | Good Oil | Musical Director/Arranger |
| Charlton Hill | Uncanny Valley | Music Supervision |
| Justin Shave | Uncanny Valley | Music Producer |
| Matt Perrott | Mighty Sound | Audio Post |
| Phoebe Taylor | Arc Edit | Editor |
| Olivier Fontena | Arc Edit | Colourist |
| Jennifer Cummins | Heiress Films | Executive Producer |
| Jackie Turnure | Heiress Films | Impact Producer |
| Hannah Watkins | Heiress Films | Publicist |
| Elle Williams | Heiress Films | Website Designer/Developer |
| Harrison Lochtenberg | Heiress Films | Impact Coordinator |
| Abbey Cummins | Heiress Films | Social Media Coordinator |
| Saarika Shah | UnLtd | Head of Industry Partnerships |
| Chris Freel | UnLtd | CEO |
| Rachel Troy | UnLtd | Chief Operating Officer |
| Jason Maggs | Initiative | Head of Initiative Impact & Senior Director of Strategy |
| Danielle Galipienzo | Initiative | Director, Client Advice & Management |
| Melissa Fienne | Initiative | CEO |
The film features a diverse group of men aged 12 to 75 representing Australia’s broad multicultural population coming together to sing the words to Boys Do Cry - an anthem to help stop male suicide. The song is an adaptation, with new lyrics of The Cure’s iconic single Boys Don’t Cry. The film ends with a line that urges men to reach out for help when struggling with mental health issues: WHEN THE GOING GETS TOUGH, GET TALKING.
In 1979, The Cure released their iconic Boys Don’t Cry. In 2021, with Robert Smith’s blessing, we transformed Boys Don’t Cry into Boys Do Cry - an anthem to help stop male suicide. We retained the Cure’s original melody, arranged with a single piano, and recorded the song with a carefully curated multicultural group of Australian men aged 12-75. The rewritten lyrics express the themes of the Boys do Cry campaign, giving men permission to be vulnerable and encouraging them to share their feelings and reach out for help when suffering with mental health issues.