| Title | SEAL |
| Brand | COLGATE PALMOLIVE |
| Product / Service | COLGATE TOOTHPASTE |
| Category | A01. OTC Oral Medicines |
| Entrant | RED FUSE COMMUNICATIONS Hong Kong, HONG KONG |
| Idea Creation | RED FUSE COMMUNICATIONS Hong Kong, HONG KONG |
| Media Placement | WAVEMAKER Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy Hong Kong | Chief Creative Officer APAC |
| Fred Saldanha | VMLY&R | Global Chief Creative Officer, Colgate-Palmolive |
| Kenny Choo | Red Fuse Communications Hong Kong | Executive Creative Director APAC |
| John Koay | Ogilvy Hong Kong | Executive Creative Director |
| Matt Nisbet | Ogilvy Hong Kong | Executive Creative Director |
| Richard Sorenson | Ogilvy Hong Kong | Creative DIrector |
| Guillaume Lamy | Red Fuse Communications Hong Kong | Creative Director APAC |
| Soenar Santoso | Ogilvy Hong Kong | Senior Art Director |
| Peter Jaworowski | Ars Thanea | Retouching |
| Tomasz Chrabolowski | Ars Thanea | Retouching |
| Piotr Fraczkowski | Ars Thanea | Retouching |
| Michal Urbanski | Ars Thanea | Retouching |
| Magdalena Grzsez | Ars Thanea | Producer |
| Caroline Slocombe | Red Fuse Communications Hong Kong | Managing Director APAC |
| Daniel Cullen | Red Fuse Communications Hong Kong | Client Services Director APAC |
| Lois Fung | Red Fuse Communications Hong Kong | Account Manager APAC |
| Huw Gildon | Red Fuse Communications Hong Kong | Head of Strategy |
| Marianne Kidangan | Red Fuse Communications Hong Kong | Media Director |
| Yves Briantais | Colgate-Palmolive | Vice President Marketing APAC |
| Lyndon Morant | Colgate-Palmolive | Marketing Director APAC |
Colgate is committed to finding a sustainable way to do business. With the new Smile for Good toothpaste being launched, the recyclable packaging technology is being rolled out across the world. This creative work is designed to show how the sustainable solution will do benefit for the marine lives even when we finish using the product, all sea creatures smile.