Title | THERMO SELFIE |
Brand | DATASCOPE |
Product / Service | FACE FC |
Category | A05. Health & Wellness Tech |
Entrant | HYTEK INC. Minato, JAPAN |
Idea Creation | HYTEK INC. Minato, JAPAN |
Production | HAKUHODO I-STUDIO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Takaya Mitsunaga | HYTEK Inc. | Director / Planner / Copywriter |
Hommaru Michido | HYTEK Inc. | Producer |
Saori Nakayama | Hakuhodo | Art Director |
Yasutaka Yoshizawa | HAKUHODO I-STUDIO Inc. | Production Producer |
Yui Okabe | HAKUHODO I-STUDIO Inc. | Production Director |
Keisuke Hoshino | HAKUHODO I-STUDIO Inc. | Server-side Engineer |
Miho Izuka | HAKUHODO I-STUDIO Inc. | Application Engineer |
Kazuya Nagamachi | HAKUHODO I-STUDIO Inc. | Application Engineer |
Asuka Takezawa | HAKUHODO I-STUDIO Inc. | Voice |
Issei Uehara | Freelance | Event Videographer |
Hisashi Otsu | HAKUHODO PRODUCT'S Inc. | Event Photographer |
In this era, it has become common for people to take their temperature when entering an event or facility. While it is important, many people find it troublesome. Furthermore, stand-alone temperature checkers are sometimes ignored. However, the more enjoyable an event is, the more exciting its entrance should be. Therefore, we have enlisted the help of DataScope, a Japanese company that develops and researches image recognition, and Canon, a company with advanced printing technology, to transform this boring temperature check into an entertaining experience in a very Japanese way.
We invented "Thermo Selfie", a service that converts temperature checks into entertainment. "Thermo Selfie" takes a picture of the user along with the temperature and prints the picture with the temperature as a memorial card. The card can be used as an entrance pass with a photo to prove normal body temperature, and at the same time, it can be a memory of your visit to the venue in your good condition. With the traditional Japanese "box-type photo machine" method, we transform a boring temperature check into an entertaining device, let users start a fun event with a smile from the moment they enter.
The movable, stand-alone machine is equipped with a high-quality thermo checker, a speedy card printer and a special application. It takes about 10 seconds from taking a picture to printing a card. The design of the card, both front and back, can be customized to include a photo frame for each event, a random coupon, or a surprise signature or message. This service was set up at various events such as restaurants and weddings, where people of all ages were seen smiling with the peace sign in front of thermo checkers. The non-verbal design and simple operation made it easy for foreign visitors to experience this.
Exposure in a variety of media including TV, design media, and technology media, with an ad conversion value of over 20 million yen. The service is going to be introduced to major sports leagues, famous music festivals, wedding halls, department stores in Shinjuku, and prime locations in Shibuya, establishing it as a single service. The service can be introduced to all entertainment facilities and events that needs temperature checks, including sports, museums, weddings, music festivals, exhibitions, motor shows, and even international summits. Since it can be used with non-verbal operation, we aim to introduce it worldwide.