Title | I DO |
Brand | ACTOR PHARMA |
Product / Service | PRUNELAX |
Category | A01. OTC Oral Medicines |
Entrant | FIVE BY FIVE GLOBAL Sydney, AUSTRALIA |
Idea Creation | FIVE BY FIVE GLOBAL Sydney, AUSTRALIA |
Production | HELIUM.FILM Sydney, AUSTRALIA |
Post Production | VANDAL Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Craig Bailey | Five By Five Global | Executive Creative Director |
Craig Bailey | Five By Five Global | Creative |
Nick Donovan | Five By Five Global | Copywriter |
Daniel Craig | Five By Five Global | Junior Art Director |
Matt Lawton | Five By Five Global | Strategy Director |
Amar Nurula | Five By Five Global | Production Director` |
Marc Grantham | Five By Five Global | Client Director |
Lois Vega | Five By Five Global | Account Manager |
Rukiya Ahad | Five by Five Global | Account Executive |
In the wake of the pandemic, Australia has been in a state of apathy - a rarity for a country known for its unwavering, irreverent sense of humour. In this dark time, Australians sought out whatever relief they could find; like alcohol and more streaming services. So with Australians seeking the potent & cleansing power of relief, we brought the feeling to them. But with people in a dissociated mindset, we couldn’t make your typical sanitised pharma-ad: we needed to entertain and surprise to break through the apathy. Instead we capitalised on the Australian appetite for the next binge-worthy show; using bold cinematic techniques and existential themes of life, death, and love to deliver a series of irreverent sketch comedy twists that lampoon the feeling of relief. It’s in these moments that our message lands - because no matter how relieved you are, Prunelax Natural Laxative does it better.