I DO

TitleI DO
BrandACTOR PHARMA
Product / ServicePRUNELAX
CategoryA01. OTC Oral Medicines
EntrantFIVE BY FIVE GLOBAL Sydney, AUSTRALIA
Idea Creation FIVE BY FIVE GLOBAL Sydney, AUSTRALIA
Production HELIUM.FILM Sydney, AUSTRALIA
Post Production VANDAL Sydney, AUSTRALIA

Credits

Name Company Position
Craig Bailey Five By Five Global Executive Creative Director
Craig Bailey Five By Five Global Creative
Nick Donovan Five By Five Global Copywriter
Daniel Craig Five By Five Global Junior Art Director
Matt Lawton Five By Five Global Strategy Director
Amar Nurula Five By Five Global Production Director`
Marc Grantham Five By Five Global Client Director
Lois Vega Five By Five Global Account Manager
Rukiya Ahad Five by Five Global Account Executive

Write a short summary of what happens in the film

In the wake of the pandemic, Australia has been in a state of apathy - a rarity for a country known for its unwavering, irreverent sense of humour. In this dark time, Australians sought out whatever relief they could find; like alcohol and more streaming services. So with Australians seeking the potent & cleansing power of relief, we brought the feeling to them. But with people in a dissociated mindset, we couldn’t make your typical sanitised pharma-ad: we needed to entertain and surprise to break through the apathy. Instead we capitalised on the Australian appetite for the next binge-worthy show; using bold cinematic techniques and existential themes of life, death, and love to deliver a series of irreverent sketch comedy twists that lampoon the feeling of relief. It’s in these moments that our message lands - because no matter how relieved you are, Prunelax Natural Laxative does it better.

Links

Video URL