| Title | SAFELY FEEL THE REAL WORLD |
| Brand | DUREX |
| Product / Service | DUREX |
| Category | A03. OTC Products / Devices |
| Entrant | AMBER CHINA Shanghai, CHINA |
| Idea Creation | AMBER CHINA Shanghai, CHINA |
| Production | PAFASSION LAB Shanghai, CHINA |
| Post Production | PAFASSION LAB Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Hongyu Bai | Amber China | Copywriter |
| Colin Chen | Amber China | Senior Copywriter |
| Simon Chen | Amber China | Strategic Director |
| Amber Liu | Amber China | Chief Executive Officer |
| Amber Liu | Amber China | Chief Creative Officer |
| Jessie Lu | Amber China | Account Director |
| Maureen Nan | Amber China | Account Director |
| Can Shi | Amber China | Group Head |
| Lisa Song | Amber China | Account Director |
| Tom Tang | Amber China | Senior Art Director |
| Cherry Wang | Amber China | Creative Director |
| Ken Wang | Amber China | Executive Producer |
| Jody Xiong | The Nine Sh | Director |
| Willow Yang | Amber China | Creative Director |
| Aska Yao | Amber China | Account Director |
| Chris Zhang | Amber China | Strategic Director |
| Kidd Zhang | Amber China | Group Creative Director |
| Zack Zhou | Amber China | Senior Art Director |
The short film tells the story of a couple who wakeup from a VR simulated dream and drive their Volvo XC40 to a safe reality on '001 Island.' The animation depicts a virtual world of the future, an expansive air shuttle, and mechanical figures including an active gorilla. The gorilla's stomach features a glass racetrack full of action, while 001 Island's invisible forcefield has a sheen quality similar to the actual Durex 001 product. In the visual narrative between the two brands, 「safety」is a sexy and apparent benefit, one that allows us to approach intimacy and embrace reality.