Write a short summary of what happens in the film.

We manifested the pangolins’ frustrations into an anger-fueled anthem featuring Angry Pango, an exaggeratedly angry pangolin. To capture the hearts and minds of China’s Gen Z, we launched Angry Pango’s anthem with a fantastical and raw music video to dramatize Angry Pango’s story. Soundtracked with melodic heavy metal and enraged lyrics, Angry Pango’s music video riled up our audience to show their support for pangolins.

Cultural / Context information for the jury

Millions of pangolins have been hunted and killed for their meat, scales and blood. In July 2020, China upgraded the pangolin’s status to the highest level of protection. But the illegal trade in pangolins is still rampant. China Biodiversity Conservation and Green Development Foundation (CBCGDF) wanted to gain support from China’s Gen Z to fight for the pangolins’ survival.

Tell the jury anything relevant about the direction. Do not name the director.

The pangolin is such a timid and quiet-looking creature. We asked ourselves, what if the pangolin went into rage mode because it was extremely angry at the human race? So we wanted to capture this rage mode, but at the same time we didn't want Angry Pango to become destructive either. So we settled for a rage mode, like a child when he or she throws a tantrum. But underneath that tantrum is a misunderstood, confused and sad soul. A sadness that is akin to one who is desperately fighting for survival, crying out for help, yet still ignored. Ultimately, we wanted viewers to feel a range of emotions - from shock, to anger, laughter, sadness and finally anger again when they realise that the pangolin is being angry only because it's pushed to the corner.