Title | PHARMEASY IN YOUR HANDS |
Brand | PHARMEASY |
Product / Service | PHARMEASY |
Category | A01. Direction |
Entrant | EARLY MAN FILM PVT LTD Mumbai, INDIA |
Idea Creation | LEO BURNETT Mumbai, INDIA |
Production | EARLY MAN FILM PVT LTD Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Abhinav Pratiman | Early Man Film Pvt Ltd | Director |
Anand Menon | Early Man Film Pvt Ltd | Executive Producer |
Amarjeet Phukan | Early Man Film Pvt Ltd | Producer |
Rajdeepak Das | Leo Burnett | Chief Creative Officer |
Dheeraj Sinha | Leo Burnett | Chief Strategy Officer |
Vikram Pandey | Leo Burnett | Creative Director |
Geo Joseph | Leo Burnett | Creative Director |
Yogesh Sakpal | Leo Burnett | Associate Creative Director |
Gaurav Om Sharma | Leo Burnett | Sr Vice President |
Paramjit Singh Talwar | Leo Burnett | Brand Services Partner |
Shibani Mitra | Leo Burnett | AVP Planning |
Kaustubh Panat | Leo Burnett | Creative Team |
Mohit Rao | Leo Burnett | Creative Team |
Saket Narayan | Leo Burnett | Creative Team |
Apurva Jain | Leo Burnett | Creative Team |
Omkcar Sethe | Leo Burnett | Creative Team |
Akash J | Leo Burnett | Creative Team |
In India often when families face unavoidable medical problems they say that ‘Everything is in God’s hand’. This colloquially translates to *Everything is in the hands of the one above*. These films take this expression literally and use the person (living) above to endorse the PharmEasy app – India’s leading medicine delivery app. We have showcased familiar situations where families are worried about their medicines bills or finding the medicines related to diabetes and blood pressure. In each of this familiar situations when a family member remarks that ‘Everything is in the hands of the one above’, the person living above breaks through the ceiling to make clear that what he has in his hand is the PharmEasy App.
When it comes to health, Indians have always felt lack of control and a sense of doom and gloom. This has been portrayed in Bollywood films since decades where serious heath issues are only resolved by divine intervention! This is captured by a common refrain in the movies and pop culture - "Sab uparwale ke haath me hai" meaning health in the hands of God. PharmEasy wanted to challenge this age old Indian notion fuelled by Bollywood. So we took a humorous spin-off of these serious health issues ultimately showing that health is actually in your control enabled by PharmEasy.