PHARMEASY IN YOUR HANDS

TitlePHARMEASY IN YOUR HANDS
BrandPHARMEASY
Product / ServicePHARMEASY
CategoryA01. Direction
EntrantEARLY MAN FILM PVT LTD Mumbai, INDIA
Idea Creation LEO BURNETT Mumbai, INDIA
Production EARLY MAN FILM PVT LTD Mumbai, INDIA

Credits

Name Company Position
Abhinav Pratiman Early Man Film Pvt Ltd Director
Anand Menon Early Man Film Pvt Ltd Executive Producer
Amarjeet Phukan Early Man Film Pvt Ltd Producer
Rajdeepak Das Leo Burnett Chief Creative Officer
Dheeraj Sinha Leo Burnett Chief Strategy Officer
Vikram Pandey Leo Burnett Creative Director
Geo Joseph Leo Burnett Creative Director
Yogesh Sakpal Leo Burnett Associate Creative Director
Gaurav Om Sharma Leo Burnett Sr Vice President
Paramjit Singh Talwar Leo Burnett Brand Services Partner
Shibani Mitra Leo Burnett AVP Planning
Kaustubh Panat Leo Burnett Creative Team
Mohit Rao Leo Burnett Creative Team
Saket Narayan Leo Burnett Creative Team
Apurva Jain Leo Burnett Creative Team
Omkcar Sethe Leo Burnett Creative Team
Akash J Leo Burnett Creative Team

Write a short summary of what happens in the film.

In India often when families face unavoidable medical problems they say that ‘Everything is in God’s hand’. This colloquially translates to *Everything is in the hands of the one above*. These films take this expression literally and use the person (living) above to endorse the PharmEasy app – India’s leading medicine delivery app. We have showcased familiar situations where families are worried about their medicines bills or finding the medicines related to diabetes and blood pressure. In each of this familiar situations when a family member remarks that ‘Everything is in the hands of the one above’, the person living above breaks through the ceiling to make clear that what he has in his hand is the PharmEasy App.

Cultural / Context information for the jury

When it comes to health, Indians have always felt lack of control and a sense of doom and gloom. This has been portrayed in Bollywood films since decades where serious heath issues are only resolved by divine intervention! This is captured by a common refrain in the movies and pop culture - "Sab uparwale ke haath me hai" meaning health in the hands of God. PharmEasy wanted to challenge this age old Indian notion fuelled by Bollywood. So we took a humorous spin-off of these serious health issues ultimately showing that health is actually in your control enabled by PharmEasy.