BORN THIS WAY

Short List
TitleBORN THIS WAY
BrandUNILEVER
Product / ServiceLUX
CategoryB04. Animation
EntrantFINAL FRONTIER Shanghai, CHINA
Idea Creation WUNDERMAN THOMPSON Singapore, SINGAPORE
Production FINAL FRONTIER Shanghai, CHINA
Production 2 DAHOUSE AUDIO Sao Paulo, BRAZIL
Production 3 LECUBE Madrid, SPAIN

Credits

Name Company Position
Ralph Karam Le Cube Director
Gustavo Karam Final Frontier Executive Producer
Chris Colman Final Frontier Executive Producer
Fernanda Soma Le Cube Executive Producer
Juan Manuel Freire Le Cube Executive Producer
Federico Radero Le Cube Animation Director
Julieta Zajaczkowski Final Frontier Executive Producer
Ryan Shanholtzer Final Frontier Executive Producer
Agustina Kröl Final Frontier Project Manager
Ricardo Tronquini Wunderman Thompson Creative Director
Ai-lin Tan Wunderman Thompson Creative Director
Hinoti Joshi Wunderman Thompson Business Lead
Lucas Mayer DaHouse Audio Composer
Lucas Campello DaHouse Audio Composer
Marco Versolato Wunderman Thompson CCO WPP@Unilever
Ricardo Tronquini Wunderman Thompson ricardo.tronquini@wundermanthompson.com
Ai-lin Tan Wunderman Thompson Creative Director
Ai-lin Tan Wunderman Thompson Creative Director
SIxin Wu Wunderman Thompson Art Director
Hinoti Joshi Wunderman Thompson Business Lead
Len DeRosales Wunderman Thompson Sr. Account Director
Fanny LeMasson Wunderman Thompson Sr. Account Director
Deeksha Siwach Wunderman Thompson Sr. Account Executive
Lucile Belleville Wunderman Thompson Global Planning Director
Josslyn Li Wunderman Thompson Planner
Sharmaine NG Wunderman Thompson Production Coordinator
Rachel Chen Wunderman Thompson Business Affairs Manager
Hafiza Yussaini Wunderman Thompson Post Production Coordinator
Hidayah Asari Wunderman Thompson Producer
Luis Calvo Wunderman Thompson Online Editor
Benjamin Low Wunderman Thompson Online Editor
Zakee Talib Wunderman Thompson Production Coordinator
Severine Vauleon Unilever, Lux Global Brand Director
Ankush Wadehra Unilever, Lux Global Brand Director
Vivien Ng Unilever, Lux Global Assistant Brand Manager
Angad Saxena Unilever, Lux Global Assistant Brand Manager

Write a short summary of what happens in the film.

More than our latest animated production and the hero piece for the #IStandWithCaster campaign, Born This Way is a collective statement in support of athlete Caster Semenya in her bid to be allowed to compete in her favored events at the world’s biggest athletics tournaments.

Cultural / Context information for the jury

Since 2018, Semenya has been banned from all events between 400m and one mile due to having testosterone levels exceeding the maximum set by World Athletics. Ahead of this year’s Tokyo Olympic Games, the brand is throwing its weight behind the campaign to have the ban overturned.

Tell the jury about the animation used and summarise any relevant challenges or techniques.

Packed with dynamic angles and fast fluid transitions, this cel-animated film features sprinters, gymnasts, and swimmers inspired by real, iconic modern athletes, performing incredible physical feats.

Links

Video URL