Title | BORN THIS WAY |
Brand | UNILEVER |
Product / Service | LUX |
Category | B04. Animation |
Entrant | FINAL FRONTIER Shanghai, CHINA |
Idea Creation | WUNDERMAN THOMPSON Singapore, SINGAPORE |
Production | FINAL FRONTIER Shanghai, CHINA |
Production 2 | DAHOUSE AUDIO Sao Paulo, BRAZIL |
Production 3 | LECUBE Madrid, SPAIN |
Name | Company | Position |
---|---|---|
Ralph Karam | Le Cube | Director |
Gustavo Karam | Final Frontier | Executive Producer |
Chris Colman | Final Frontier | Executive Producer |
Fernanda Soma | Le Cube | Executive Producer |
Juan Manuel Freire | Le Cube | Executive Producer |
Federico Radero | Le Cube | Animation Director |
Julieta Zajaczkowski | Final Frontier | Executive Producer |
Ryan Shanholtzer | Final Frontier | Executive Producer |
Agustina Kröl | Final Frontier | Project Manager |
Ricardo Tronquini | Wunderman Thompson | Creative Director |
Ai-lin Tan | Wunderman Thompson | Creative Director |
Hinoti Joshi | Wunderman Thompson | Business Lead |
Lucas Mayer | DaHouse Audio | Composer |
Lucas Campello | DaHouse Audio | Composer |
Marco Versolato | Wunderman Thompson | CCO WPP@Unilever |
Ricardo Tronquini | Wunderman Thompson | ricardo.tronquini@wundermanthompson.com |
Ai-lin Tan | Wunderman Thompson | Creative Director |
Ai-lin Tan | Wunderman Thompson | Creative Director |
SIxin Wu | Wunderman Thompson | Art Director |
Hinoti Joshi | Wunderman Thompson | Business Lead |
Len DeRosales | Wunderman Thompson | Sr. Account Director |
Fanny LeMasson | Wunderman Thompson | Sr. Account Director |
Deeksha Siwach | Wunderman Thompson | Sr. Account Executive |
Lucile Belleville | Wunderman Thompson | Global Planning Director |
Josslyn Li | Wunderman Thompson | Planner |
Sharmaine NG | Wunderman Thompson | Production Coordinator |
Rachel Chen | Wunderman Thompson | Business Affairs Manager |
Hafiza Yussaini | Wunderman Thompson | Post Production Coordinator |
Hidayah Asari | Wunderman Thompson | Producer |
Luis Calvo | Wunderman Thompson | Online Editor |
Benjamin Low | Wunderman Thompson | Online Editor |
Zakee Talib | Wunderman Thompson | Production Coordinator |
Severine Vauleon | Unilever, Lux | Global Brand Director |
Ankush Wadehra | Unilever, Lux | Global Brand Director |
Vivien Ng | Unilever, Lux | Global Assistant Brand Manager |
Angad Saxena | Unilever, Lux | Global Assistant Brand Manager |
More than our latest animated production and the hero piece for the #IStandWithCaster campaign, Born This Way is a collective statement in support of athlete Caster Semenya in her bid to be allowed to compete in her favored events at the world’s biggest athletics tournaments.
Since 2018, Semenya has been banned from all events between 400m and one mile due to having testosterone levels exceeding the maximum set by World Athletics. Ahead of this year’s Tokyo Olympic Games, the brand is throwing its weight behind the campaign to have the ban overturned.
Packed with dynamic angles and fast fluid transitions, this cel-animated film features sprinters, gymnasts, and swimmers inspired by real, iconic modern athletes, performing incredible physical feats.