Write a short summary of what happens in the film.

The campaign features a father and daughter pair, Robert Mason and Carmen Retzlaff, whose relationship was built around a shared love of adventure. Sharing their story, Carmen reflects on how valuable the time spent with her father has been. The film aims to drive Australians to a microsite, The Greatest Gift (https://thegreatestgift.com.au/), which enables users to make a personalised video invitation for their dads to spend some quality time in the great outdoors when they can next be together – powered by Gift Flick.

Cultural / Context information for the jury

The campaign continues Great Northern Brewing Co’s efforts to use Father’s Day as an event to encourage connection between dads and their adult children. In 2019, Great Northern Brewing Co’s ‘Great ReCamp’ campaign urged Australians to take camping trips for Father’s Day. Father’s Day has long been a retail event, but with many Australians in lockdown, this year’s film acknowledges time spent together in the great outdoors is a gift everyone can appreciate.

Tell the jury anything relevant about the direction. Do not name the director.

The director worked with street casting to develop this emotional narrative, finding a father-child bond that was poignant and relatable to allow this piece to carry emotional weight. While working on the film, the director reflected on his own relationship with his father: “My own Dad was sick for nearly a decade, living with a rare disease similar to Motor Neurone Disease. So, I had a lot of time to think about who he was as a man, and what he meant to me. I think there’s a kindness in liberating our fathers from all the expectations we place on them and just allowing them to be human. That’s where I started out in the process of making this film.”