Write a short summary of what happens in the film.

The film tells the story of how Carbon infiltrates every aspect of our daily lives. The Blue and Green colours are then introduced, pushing out the black, signalling Standard Chartered’s efforts to transition their clients to a carbon-free world.

Cultural / Context information for the jury

The team used a unique production technique involving jets of food colourant in a water tank, creating the illusion of smoke engulfing a city and its residents. As the black clouds billow through the 3D-printed underwater model, two more jets of colourant are then introduced – this time Standard Chartered’s signature blue and green brand colours – colliding and pushing away the darkness and creating a brighter and cleaner future. The film was developed without CGI and shot using a high-speed robotic motion control system, allowing the camera to move through the model city at precise angles and speeds. The jets were also carefully controlled to create sharp, vivid footage of the food colourant flowing through water at varying pressures and speeds. The result – a stunning and captivating film that artistically showcases the role of the bank in transitioning to a carbon-free future.

Tell the jury anything relevant about the direction. Do not name the director.

An entire city was created in cinema 4D. From there a virtual set was created in Maya, so that we could previsualise all the shots and camera moves. We used a 400 gallon tank to immerse the city within, so there was enough space physically to put the camera in and move around. The director had milliseconds to figure out the move and get the paint to “perform” until it disappears. The creative part all happened upfront in the planning stages, and on the day of the shoot it was about getting the paint to “perform”. In post each shot was its own art project. We carefully considered lighting and colour. We wanted to push storytelling beyond what we could even achieve with all the great on set technology. The challenge was combining all these different elements into something unique, yet consistent.