Title | THROUGH DIFFERENT EYES |
Brand | STANDARD CHARTERED |
Product / Service | STANDARD CHARTERED |
Category | A01. Direction |
Entrant | TBWA\SINGAPORE Singapore, SINGAPORE |
Idea Creation | TBWA\SINGAPORE Singapore, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | SMUGGLER London, UNITED KINGDOM |
Post Production | BLACK KITE STUDIOS LTD London, UNITED KINGDOM |
Additional Company | THEODORE MUSIC LONDON, UNITED KINGDOM |
Additional Company 2 | FACTORY STUDIO London, UNITED KINGDOM |
Additional Company 3 | SONG ZU Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Andy Grant | TBWA\Singapore | Executive Creative Director |
Asheen Naidu | TBWA\Singapore | Creative Director |
Mart Peeters | TBWA\Singapore | Senior Copywriter |
Robert Nelk | TBWA\Singapore | Senior Art Director |
Melissa Hill | TBWA\Singapore | Global Business Lead |
Benoit Freyburger | TBWA\Singapore | Group Brand Director |
Ash Chaudhry | TBWA\Singapore | Brand Director |
Priscilla Lim | TBWA\Singapore | Brand Executive |
Sarah Teh | TBWA\Singapore | Brand Manager |
Robin Nayak | TBWA\Singapore | Chief Strategy Officer |
Michele Bouquet | TBWA\Singapore | Strategy Director |
Lisa Oon | TBWA\Singapore | Social Media Executive |
Weitian Zhang | TBWA\Singapore | Strategy Executive |
Akanksha Nair | TBWA\Singapore | Content Creator |
Danial Khalis | TBWA\Singapore | Content Creator |
Sariyanti Sannie | SixToes.TV | Agency Executive PrAgency Executive Producer |
Una Yoon | SixToes.TV | Agency Producer |
Deena Kamisan | SixToes.TV | Agency Producer |
Jaron Albertin | Smuggler | Director |
Fergus Brown | Smuggler | Executive Producer/MD |
Fergus Brown | Smuggler | Executive Producer/MD |
Nick Fewtrell | Smuggler | Producer |
Mattias Rudh | Smuggler | Director of Photography |
Paul Hardcastle | Smuggler | Editor |
Paul Hardcastle | Smuggler | Editor |
Black Kite Studios | Black Kite Studios | Post Production |
Sam MacNamara | Theodore Music | Music Supervision |
Factory Studio | Factory Studio | Sound Design |
SongZu Singapore | SongZu Singapore | Audio Post |
The film takes a look at the impact Standard Chartered’s Sustainability efforts will have on nature, through the eyes of nature itself. The viewer is taken on a journey looking at the various sustainability projects from the point of view of different animals including an eagle, a horse, a rabbit, a dolphin and a pelican. This is achieved through a combination of live footage and CGI. By delicately placing tiny cameras on the animals, the viewer is given an incredibly immersive experience.
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The intention was to connect the audience with each animal’s point of view – and while this idea is quite simple, achieving it was more complex. The most challenging yet rewarding part of this experience was in learning to let go of a certain amount of control to the unpredictability of the animals. The final picture was a symbiotic dance between live footage of the animals, props and visual effects added in post to represent the sustainable technologies.