THROUGH DIFFERENT EYES

TitleTHROUGH DIFFERENT EYES
BrandSTANDARD CHARTERED
Product / ServiceSTANDARD CHARTERED
CategoryA01. Direction
EntrantTBWA\SINGAPORE Singapore, SINGAPORE
Idea Creation TBWA\SINGAPORE Singapore, SINGAPORE
Production SIXTOES TV Singapore, SINGAPORE
Production 2 SMUGGLER London, UNITED KINGDOM
Post Production BLACK KITE STUDIOS LTD London, UNITED KINGDOM
Additional Company THEODORE MUSIC LONDON, UNITED KINGDOM
Additional Company 2 FACTORY STUDIO London, UNITED KINGDOM
Additional Company 3 SONG ZU Singapore, SINGAPORE

Credits

Name Company Position
Andy Grant TBWA\Singapore Executive Creative Director
Asheen Naidu TBWA\Singapore Creative Director
Mart Peeters TBWA\Singapore Senior Copywriter
Robert Nelk TBWA\Singapore Senior Art Director
Melissa Hill TBWA\Singapore Global Business Lead
Benoit Freyburger TBWA\Singapore Group Brand Director
Ash Chaudhry TBWA\Singapore Brand Director
Priscilla Lim TBWA\Singapore Brand Executive
Sarah Teh TBWA\Singapore Brand Manager
Robin Nayak TBWA\Singapore Chief Strategy Officer
Michele Bouquet TBWA\Singapore Strategy Director
Lisa Oon TBWA\Singapore Social Media Executive
Weitian Zhang TBWA\Singapore Strategy Executive
Akanksha Nair TBWA\Singapore Content Creator
Danial Khalis TBWA\Singapore Content Creator
Sariyanti Sannie SixToes.TV Agency Executive PrAgency Executive Producer
Una Yoon SixToes.TV Agency Producer
Deena Kamisan SixToes.TV Agency Producer
Jaron Albertin Smuggler Director
Fergus Brown Smuggler Executive Producer/MD
Fergus Brown Smuggler Executive Producer/MD
Nick Fewtrell Smuggler Producer
Mattias Rudh Smuggler Director of Photography
Paul Hardcastle Smuggler Editor
Paul Hardcastle Smuggler Editor
Black Kite Studios Black Kite Studios Post Production
Sam MacNamara Theodore Music Music Supervision
Factory Studio Factory Studio Sound Design
SongZu Singapore SongZu Singapore Audio Post

Write a short summary of what happens in the film.

The film takes a look at the impact Standard Chartered’s Sustainability efforts will have on nature, through the eyes of nature itself. The viewer is taken on a journey looking at the various sustainability projects from the point of view of different animals including an eagle, a horse, a rabbit, a dolphin and a pelican. This is achieved through a combination of live footage and CGI. By delicately placing tiny cameras on the animals, the viewer is given an incredibly immersive experience.

Cultural / Context information for the jury

N/A

Tell the jury anything relevant about the direction. Do not name the director.

The intention was to connect the audience with each animal’s point of view – and while this idea is quite simple, achieving it was more complex. The most challenging yet rewarding part of this experience was in learning to let go of a certain amount of control to the unpredictability of the animals. The final picture was a symbiotic dance between live footage of the animals, props and visual effects added in post to represent the sustainable technologies.

Links

Video URL