AWAKEN COLOUR

Short List
TitleAWAKEN COLOUR
BrandOPPO
Product / ServiceOPPO FIND X3 PRO SMARTPHONE
CategoryA06. Use of Original Music
EntrantOPPO Shenzhen, CHINA
Idea Creation OPPO Shenzhen, CHINA

Credits

Name Company Position
Joseph Lau OPPO Executive Creative Director
James Li OPPO Creative Director
Ernest Desumbila Sauvage.tv Film Director
Eva Laffitte Sauvage.tv Executive Producer
Isidor Arjona Sauvage.tv Line Producer
Daniel Aranyó Sauvage.tv Director Of Photography
Yukio Montilla Sauvage.tv Post Production
Carlos Navarro Sauvage.tv VFX Supervisor
Joao Teixeira Sauvage.tv Editor
Oscar Araujo Sauvage.tv Sound Mixer
Hans Zimmer Remote Control Productions Music Composer
Lucy Lenox Sauvage.tv Casting
Zac Zhu OPPO Creative Manager

Write a short summary of what happens in the film.

This is an epic story about travel and space exploration. Through the powerful technological features of the FINDX3 smartphone, the explorers chase a mysterious asteroid that unknown to them contains the power to awaken colour and bring a planet back to life that was on the verge of extinction.

Cultural / Context information for the jury

In China, FindX is a high-end series of smartphones known for the brand spirit of human’s curiosity for exploration and discovering the unknown. But we are not well established as a technology and premium brand globally. To make differentiation among other brands, we want to embed a brand spirit story into an informative product feature demo film.

Tell the jury about the creation of the original music track.

Hans Zimmer was originally commissioned to write a short piece of music for our film. The idea behind this is people feel pessimistic about the world by pandemics, economy, and races tension. But want to bring back the hopefulness towards our future, awake our inner passion. In the end the music was loved so much, it became an integral part of the campaign and even featured as ringtones and sounds within the phone for a total user experience.

Links

Video URL   |   Video URL