| Title | FLYBUYS - 'GIVE A FLYBUYS' |
| Brand | FLYBUYS |
| Product / Service | FLYBUYS |
| Category | A01. Direction |
| Entrant | DIVISION Sydney, AUSTRALIA |
| Idea Creation | CHE PROXIMITY Sydney, AUSTRALIA |
| Production | DIVISION Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Sanjay De Silva | DIVISION | Director |
| Genevieve Triquet | DIVISION | Executive Producer |
| Chris Howatson | CHE Proximity | Chief Executive Officer |
| Ant White | CHE Proximity | Chief Creative Officer |
| Glen Dickson | CHE Proximity | Executive Creative Director |
| Cameron Bell | CHE Proximity | Creative Director |
| Sam Dickson | CHE Proximity | Creative Director |
| Leila Gaabi | The Editors | Editor |
| Sherwin Akbarzadeh | DIVISION | Director Of Photography |
Written as an anthem to savviness, the film unites a diverse cast of Australians. A man doing his weekly shop, a tradie stopping off at the service station, a trendy mum making cocktails at home. All miming to the same unapologetic voice that embodies the new Flybuys attitude, as they buy everyday items.
The direction is unapologetic and gritty, a memorable visual style combines youth culture themes with a tongue-in-cheek playfulness. Using immersive camerawork and a bold colour palette, the director plunges viewers into the lives of each character, and