Title | ROLLIN' |
Brand | IAG |
Product / Service | IAG INSURANCE |
Category | B03. Sound Design |
Entrant | RUMBLE STUDIOS Sydney, AUSTRALIA |
Idea Creation | BEAR MEETS EAGLE ON FIRE Sydney, AUSTRALIA |
Production | REVOLVER Sydney, AUSTRALIA |
Production 2 | REVOLVER Sydney, AUSTRALIA |
Post Production | RUMBLE STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Tone Aston | Rumble Studios | Sound Design |
Michael Gie | Rumble Studios | Sound Executive Producer |
Andreas Nilsson | Revolver | Director |
Michael Ritchie | Revolver | Executive Producer |
Pip Smart | Revolver | Executive Producer |
Pip Smart | Revolver | Executive Producer |
Alex Kember | Revolver | Producer |
The 60-second launch spot introduces “Larry” an unencumbered, rolling character that freestyles along to the Digital Underground’s 90’s classic “Humpty Dance” as he eases through his neighbourhood.
With Digital Underground’s classic “Humpty Dance” stripped of its beats we took hold of the challenge to create the world around “Larry” with both hands. Firstly layering in city atmospheres, then small detail work like the mechanics workshop, to give authenticity to the city streets Larry rolls through. Once everything was in place around Larry, we went to work on making him feel and sound real and in the environment. A number filters across later and we had the sound of Larry’s vocals being muffled as he rolled over his mouth, then some very subtle sounds of his eyes hitting the ground, finished off by sitting him in the city streets he rolled through. In the end this was a dream job that came together perfectly.