THE MIRROR | UN AIDS

Bronze Spike
TitleTHE MIRROR | UN AIDS
BrandUN AIDS
Product / ServiceUN AIDS
CategoryA01. Direction
EntrantGOOD MORNING Mumbai, INDIA
Idea Creation FCB INDIA Delhi, INDIA
Production GOOD MORNING Mumbai, INDIA
Post Production GOOD MORNING Mumbai, INDIA

Credits

Name Company Position
Shashank Chaturvedi Good Morning Director
Robin Dcruz Good Morning Producer
Swati Bhattacharya FCB India Creative Chairperson
Shashank Chaturvedi Good Morning Director of Photography
Tushar Mehra Goodmorning Assistant Director of Photography

Write a short summary of what happens in the film.

This film breaks down gender diversity taboos among children and raises awareness about their rights. All children deserve an equal opportunity to grow up in a safe and loving environment. The film portrays a shy young boy smiling while wearing a woman’s scarf as he sees his reflection in a mirror. The movie captures the pivotal moment of self-recognition.

Cultural / Context information for the jury

The film portrays a shy young small town Indian boy, his family is flying kites on the rooftop, a typical activity in small Indian towns, when his mother sees him sulking she asks him if he wants to fly kites for a bit he isn't interested by that activity at all. He realises every member of the house is busy flying kites, so he decides to go to a dressing area & he begins to dress up in Indian woman's attire. He is smiling & joyous as he is wearing a bindi (a sticker worn by Indian women on the centre of their forehead), traditional Indian bangles, applying lipstick & draping a woman's scarf over the head (traditional to Indian women). He then dances in this attire.

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