BOYS DO CRY

Bronze Spike
TitleBOYS DO CRY
BrandGOTCHA4LIFE FOUNDATION
Product / ServiceN/A
CategoryA07. Use of Licensed / Adapted Music
EntrantTHE HALLWAY Sydney, AUSTRALIA
Idea Creation THE HALLWAY Sydney, AUSTRALIA
Media Placement INITIATIVE Sydney, AUSTRALIA
Production GOOD OIL Sydney, AUSTRALIA
Production 2 UNCANNY VALLEY Sydney, AUSTRALIA
Post Production UNCANNY VALLEY Sydney, AUSTRALIA
Post Production 2 MIGHTY SOUND Sydney, AUSTRALIA
Post Production 3 ARC EDIT Sydney, AUSTRALIA
Additional Company UNLTD Sydney, AUSTRALIA
Additional Company 2 GOTCHA4LIFE FOUNDATION LTD Manly, AUSTRALIA
Additional Company 3 HEIRESS FILMS Sydney, AUSTRALIA
Additional Company 4 HANNAH WATKINS PUBLICITY Waverley, AUSTRALIA

Credits

Name Company Position
Simon Lee The Hallway Executive Creative Director/Copywriter
Aldo Ferretto The Hallway Creative Director/Art Director
Tim Wood Freelance Copywriter
Iain MacMillan Freelance Art Director
Dallas Woods Freelance Copywriter & Singer
Tim Mottau The Hallway Head of Strategy
Chris Murphy The Hallway Account Director
Carolyn Starkey The Hallway Film Producer
Michael Wilson The Hallway Producer
Mat Rawnsley The Hallway Comms Strategist
Jules Hall The Hallway CEO
Gus Worland GOTCHA4LIFE FOUNDATION Client
Savannah Fielder GOTCHA4LIFE FOUNDATION Client
Tom Campbell Good Oil Director
Catherine Warner Good Oil Producer
Sam Long Good Oil Executive Producer
Sam Chiplin Good Oil DoP
Cameron Bruce Good Oil Musical Director/Arranger
Charlton Hill Uncanny Valley Music Supervision
Justin Shave Uncanny Valley Music Producer
Matt Perrott Mighty Sound Audio Post
Phoebe Taylor Arc Edit Editor
Olivier Fontena Arc Edit Colourist
Jennifer Cummins Heiress Films Executive Producer
Jackie Turnure Heiress Films Impact Producer
Hannah Watkins Heiress Films Publicist
Elle Williams Heiress Films Website Designer/Developer
Harrison Lochtenberg Heiress Films Impact Coordinator
Abbey Cummins Heiress Films Social Media Coordinator
Saarika Shah UnLtd Head of Industry Partnerships
Chris Freel UnLtd CEO
Rachel Troy UnLtd Chief Operating Officer
Jason Maggs Initiative Head of Initiative Impact & Senior Director of Strategy
Danielle Galipienzo Initiative Director, Client Advice & Management
Melissa Fienne Initiative CEO

Write a short summary of what happens in the film.

The film features a diverse group of men aged 12 to 75 representing Australia’s broad multicultural population coming together to sing the words to Boys Do Cry - an anthem to help stop male suicide. The song is an adaptation, with new lyrics and arrangement of The Cure’s iconic single Boys Don’t Cry. The film ends with a line that urges men to reach out for help when struggling with mental health issues: WHEN THE GOING GETS TOUGH, GET TALKING.

Cultural / Context information for the jury

Australia is facing a “Mental Health Epidemic” and men in particular are doing it tough. Statistics show that 1 in 8 men will experience depression in their lifetime and 1 in 5 will suffer from anxiety. But men are notoriously reluctant to reach out for help and talk about their feelings when they’re struggling. Instead, they try to “man up” and keep their problems to themselves. The consequences of this are horrifying: every day in Australia an average of seven men take their own life. Suicide is in fact the leading cause of death in men aged 15 to 49, making male suicide Australia’s #1 public health problem.

Tell the jury about the choice of music track.

In 1979, The Cure released their iconic Boys Don’t Cry. In 2021, with Robert Smith’s blessing, we transformed Boys Don’t Cry into Boys Do Cry - an anthem to help stop male suicide. We retained the Cure’s original melody, arranged with a single piano, and recorded the song with a carefully curated multicultural group of Australian men aged 12-75. The rewritten lyrics express the themes of the Boys do Cry campaign, giving men permission to be vulnerable and encouraging them to share their feelings and reach out for help when suffering with mental health issues.

Links

Website URL