HEAVEN OR HELL

Short List
TitleHEAVEN OR HELL
BrandTENCENT GAMES
Product / ServiceLEAGUE OF LEGENDS
CategoryA01. Direction
EntrantFARFAR FILMS Shanghai, CHINA
Idea Creation LEAGUE OF LEGENDS (IN-HOUSE) Shenzhen, CHINA
Production FARFAR FILMS Shanghai, CHINA
Production 2 SMOOTH FILMS Shanghai, CHINA

Credits

Name Company Position
Kevin Lee Farfar Films Director
Iris Zhang Farfar Films Director
Mo Zhang League of Legends (in-house) Creative Director
Frank Hou League of Legends (in-house) Copywriter
DQ Cui League of Legends (in-house) Brand Manager
Ken Peng Smooth Films Executive Producer
Kitty Kang Smooth Films Executive Producer

Write a short summary of what happens in the film.

It is after office hours and a guy is watching the grand final of 2021 League of Legends World Championship. As the enthralling game goes on, the guy finds himself in an endless loop between his worst nightmare in hell and his sweetest dream in heaven.

Cultural / Context information for the jury

The League of Legends World Championship is the world's most viewed and followed esports competition. Prior to this year's grand final tournament, we were tasked to produce a film that would be aired before the game live-streaming to depict the game's dramatic and emotional nature and appeal to the vast number of game fans worldwide. During the game, two opponent teams of five players battle against each other to protect their half of the map and the margins are extremely close at the highest level of play. One may make a fatal move or gain great advantage within just a split of second, leaving the supporters of both teams in an endless loop between their worst nightmare in hell and their sweetest dream in heaven. Record-breaking audiences watched the final game this year.

Links

Video URL