Title | TOMORROW WANTS ITS CAR BACK |
Brand | HYUNDAI |
Product / Service | HYUNDAI TUCSON |
Category | B03. Sound Design |
Entrant | SQUEAK E. CLEAN STUDIOS Sydney, AUSTRALIA |
Idea Creation | INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production | WELLCOM Pyrmont, AUSTRALIA |
Production 2 | SCOUNDREL Sydney, AUSTRALIA |
Post Production | SQUEAK E. CLEAN STUDIOS Sydney, AUSTRALIA |
Post Production 2 | THE EDITORS Sydney, AUSTRALIA |
Post Production 3 | FIN DESIGN & EFFECTS PTY LTD. Sydney, AUSTRALIA |
Post Production 4 | TURNING STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Simon Lister | Squeak E. Clean Studios | Sound Design & Mix |
Kevin Goult | Hyundai | Director of Marketing |
Emma Duncan | Squeak E. Clean Studios | Head of Production |
Helen Gilmartin | Hyundai | Senior Marketing Manager |
Nick Cook | Hyundai | Senior Marketing Manager |
Wes Hawes | Innocean Australia | Executive Creative Director |
Dan O'Connell | Innocean Australia | Creative Director |
Craig Sloane | Innocean Australia | Director of Integrated Production |
Louis Moore | Innocean Australia | Integrated Producer |
Michael Spiccia | Scoundrel | Director |
Jack Hutchings | The Editors | Editor |
Adrian Shapiro | Scoundrel | Executive Producer |
Kate Gooden | Scoundrel | Executive Producer |
The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new Tucson, a car that looks so futuristic that it really shouldn’t be available in 2021. The night bugs, the owl, the driving scenes, and spot effects like the dog and footsteps, everything was recreated to get a filmic soundtrack that complemented the well crafted visual affects and film. With the robot alien sounds, we wanted to bring these mechanical, delicate but intriguing aliens to life. Every movement was scored with servos, hydrolics and pneumatic sounds to bring their mechanisms to life and also interact with the environment around them. The Alien footsteps on the tiled roof, the delicate touches of the fingers across the car grille, the fast reactions of movement from the sprinkler to the accelerator slam, it has you on the edge of your seat waiting to see what happens next.