TOMORROW WANTS ITS CAR BACK

Bronze Spike
TitleTOMORROW WANTS ITS CAR BACK
BrandHYUNDAI
Product / ServiceHYUNDAI TUCSON
CategoryB03. Sound Design
EntrantSQUEAK E. CLEAN STUDIOS Sydney, AUSTRALIA
Idea Creation INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production WELLCOM Pyrmont, AUSTRALIA
Production 2 SCOUNDREL Sydney, AUSTRALIA
Post Production SQUEAK E. CLEAN STUDIOS Sydney, AUSTRALIA
Post Production 2 THE EDITORS Sydney, AUSTRALIA
Post Production 3 FIN DESIGN & EFFECTS PTY LTD. Sydney, AUSTRALIA
Post Production 4 TURNING STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Simon Lister Squeak E. Clean Studios Sound Design & Mix
Kevin Goult Hyundai Director of Marketing
Emma Duncan Squeak E. Clean Studios Head of Production
Helen Gilmartin Hyundai Senior Marketing Manager
Nick Cook Hyundai Senior Marketing Manager
Wes Hawes Innocean Australia Executive Creative Director
Dan O'Connell Innocean Australia Creative Director
Craig Sloane Innocean Australia Director of Integrated Production
Louis Moore Innocean Australia Integrated Producer
Michael Spiccia Scoundrel Director
Jack Hutchings The Editors Editor
Adrian Shapiro Scoundrel Executive Producer
Kate Gooden Scoundrel Executive Producer

Write a short summary of what happens in the film.

The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new Tucson, a car that looks so futuristic that it really shouldn’t be available in 2021. The night bugs, the owl, the driving scenes, and spot effects like the dog and footsteps, everything was recreated to get a filmic soundtrack that complemented the well crafted visual affects and film. With the robot alien sounds, we wanted to bring these mechanical, delicate but intriguing aliens to life. Every movement was scored with servos, hydrolics and pneumatic sounds to bring their mechanisms to life and also interact with the environment around them. The Alien footsteps on the tiled roof, the delicate touches of the fingers across the car grille, the fast reactions of movement from the sprinkler to the accelerator slam, it has you on the edge of your seat waiting to see what happens next.