| Title | TOMORROW'S CAR |
| Brand | HYUNDAI |
| Product / Service | HYUNDAI TUCSON |
| Category | B05. Visual Effects |
| Entrant | FIN DESIGN & EFFECTS PTY LTD. Sydney, AUSTRALIA |
| Idea Creation | INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Post Production | FIN DESIGN & EFFECTS PTY LTD. Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Kevin Goult | Hyundai | Director of Marketing |
| Helen Gilmartin | Hyundai | Senior Marketing Managers |
| Nick Cook | Hyundai | Senior Marketing Managers |
| Wes Hawes | Innocean Australia | Executive Creative Director |
| Dan O’Connell | Innocean Australia | Executive Creative Director |
| Mitchell Sutton | Innocean Australia | Creative Team |
| Josh Campbell | Innocean Australia | Creative Team |
| Ian Hartley | Innocean Australia | Client Partner |
| Vincent Pled | Innocean Australia | Senior Account Director |
| Craig Sloane | Innocean Australia | Director of Integrated Production |
| Louis Moore | Innocean Australia | Integrated Producer |
| Michael Spiccia | Scoundrel & MJZ | Director |
| Adrian Shapiro | Scoundrel & MJZ | Executive Producer |
| Kate Gooden | Scoundrel & MJZ | Executive Producer |
| Ross Giardina | Scoundrel & MJZ | Directors of photography |
| Alastair Stephen | Fin Design + Effects | Head of Visual Effects / Executive Producer |
| Justin Bromley | Fin Design + Effects | Visual Effects Supervisor |
| Simon Clarke | Fin Design + Effects | Computer Graphics Supervisor |
| Alex Pattinson | Fin Design + Effects | Flame Artist |
| Isabelle Howarth | Fin Design + Effects | Visual Effects Producer |
| Ben Eagleton | Fin Design + Effects | Colourist |
| Simon Lister | Squeak E. Clean Studios | Creative Director / Sound Designer |
| Emma Hodge | Squeak E. Clean Studios | Head of Production |
| Elliott Wheeler | Turning Studios | Composer |
| Carla de Menezes Ribeiro | Turning Studios | Music Producer |
“Tomorrow wants its car back” is based on the revolutionary all-new Tucson as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021.
No cultural terms to be explained.
The VFX execution of the spot required all our departments to bring their best work to the table. We were responsible for the robot design, through to on set supervision, lidar scanning, character animation, FX integration and faultless compositing of all shots on the project. Collaborating with director, agency and client we were enabled to bring the campaign tag line ‘Imagine That’ fully to life.