Title | STOP DREAMING AND GO |
Brand | TOURISM NEW ZEALAND |
Product / Service | TOURISM NEW ZEALAND |
Category | A02. Script |
Entrant | SPECIAL Sydney, AUSTRALIA |
Idea Creation | SPECIAL Sydney, AUSTRALIA |
Production | FINCH Sydney, AUSTRALIA |
Post Production | ARC EDIT Sydney, AUSTRALIA |
Post Production 2 | RUMBLE STUDIOS Sydney, AUSTRALIA |
Post Production 3 | BLOCKHEAD VFX Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Andrew Waddel | Tourism New Zealand | General Manager (Australia) |
Declan Malone | Tourism New Zealand | Marketing Manager (Australia) |
Lauren Kerr | Tourism New Zealand | Campaign Manager(Australia) |
Emma Reyes | Tourism New Zealand | Senior PR Executive (Australia) |
Jaime Reid | Tourism New Zealand | Brand & Content Manager |
Jill Chestnut | Tourism New Zealand | Global Brand & Content Manager |
Lindsey Evans | Special Group | Founding Partner & CEO |
Cade Heyde | Special Group Australia | Founding Partner |
Tom Martin | Special Group | Partner & CCO |
Julian Schreiber | Special Group | CCO/Partner |
Paul Johnston | Special Group | Executive Producer |
Wayne Ching | Special Group | Creative |
Alex Antoniou | Special Group | Creative |
Rebecca Grant | Special Group | Business Director |
Meri Stewart | Special Group | Business Manager |
Kellie Box | Special Group | Strategist |
Tony Bradbourne | Special Group New Zealand | CEO/CCO |
Rory Gallery | Special Group New Zealand | Head of Strategy |
Tom Johnson | Special Group New Zealand | Creative |
Sally Lankshear | Special Group New Zealand | Head of Production |
The Bobbsey Twins | Finch | Director |
Ginny Loane | Finch | Cinematographer |
Corey Esse | Finch | Managing Director |
Loren Bradley | Finch Company | Executive Producer |
Sarah Cook | Finch | Producer |
Jack Hutchings | Arc Edit | Editor |
Adriana Arriaga | Arc Edit | Post Producer |
Richard Betts | Blockhead | Online Operator |
Tourism New Zealand knew the quarantine free travel bubble was going to open between Australia and New Zealand. They just didn’t know when. They briefed us to create something which would accommodate the uncertainty of timings and tap into the desire to break the monotony of being trapped in Australia. So we created a campaign centred around a dreaming Australian and a New Zealand tour guide as they experience a surreal ‘dream’ holiday in New Zealand. Throughout the dream, the pair experienced New Zealand fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub.
STOP DREAMING AND GO – 90 SEC. We open on an Australian is asleep in bed. The Australian wakes up in fright to see a fully dressed New Zealand tour guide beside him smiling. NZ Dream Guide – Kia ora. Australian – What are you doing in here! NZ Dream Guide – You’re having a dream about New Zealand my little Australian friend, and I’m in it. Australian – That makes sense. I have been dreaming of going to New Zealand….Can I have a dream beard? NZ Dream Guide – Yeah. Sure. We now see the Australian has a thick bushy beard. He is very pleased about it. NZ Dream Guide - Let’s go! They fall through the bed into the next scene. NZ Dream Guide (as they fall)- This is my favourite paaaart! They land at a table in a restaurant with an amazing view. As the guide digs into the food, the Australian notices that every customer in the restaurant is our Australian in Pyjamas (now with a thick outdoorsy beard.) Australian – Everyone in here is me! NZ Dream Guide - Except for Di…. In the corner is Di (another NZ dream guide) and a different Australian in pyjamas eating crayfish. NZ Dream Guide - Kia Ora Di! Other NZ Dream Guide - Kia Ora Ty! NZ Dream Guide to Australian - She’s doing another Australian’s fresh crayfish dream. Australian - I’m in another Aussie’s dream? NZ Dream Guide - It’s actually quite a complicated complex crayfish crossover. The guide then spins a dream totem similar to the one seen in the movie ‘Inception’ to distract the dreamer from the complexity of the crossover. NZ Dream Guide - ..But if you don;t think about it…Just pedal. Australian - Pedal? The Australian looks confused but starts pedalling. He’s suddenly wearing a bike helmet and looks down to see that he’s on a Tandem bicycle with the New Zealander. They pedal out of shot, and into a vineyard, cycling between rows of grapes. Australian - Ahh. Lovely They ride straight through one of the rows of grapes. As they do, they get splashed with water. They end up on a jet-boat experience with our Aussie screaming with surprise. The other passengers behind our heroes are other dreamers in pyjamas also along for the ride and having the time of their lives. Australian - Arrrgghhh! We see the jet boat from above doing circles. We pull out to reveal that there’s a toy jet boat in a hot tub. The Australian and the New Zealander are relaxing in it (still dressed). Nearby now is a gigantic Kiwi that is foraging and squawking. Australian – Are.. ..all kiwis that big? NZ Dream Guide – Nah. It’s a dream kiwi. Australian - Awwww (like it's cute) NZ Dream Guide (warning) – Don’t look it in the eyes! The Australian averts his eyes and immediately looks down at water. The NZ dream guide then claps his hands like the clapper to turn off the lights. When he does, it suddenly transitions into a clear starry night. Australian (He feels that his beard has now gone) My beard! Oh! I don’t want this dream to be over. NZ Dream Guide (as he now walks away) - It doesn’t have to be my little hairless buddy. Just book a ticket! ..C’mon Kiwi. The giant dream Kiwi squawks and follows the guide as the supers now come up. SUPER: STOP DREAMING AND GO. SUPER: 100% PURE WELCOME (transitions to) 100% NEW ZEALAND.