BURBERRY: BALANCING BEAUTY

TitleBURBERRY: BALANCING BEAUTY
BrandBURBERRY
Product / ServiceFILM
CategoryA01. Direction
EntrantMEDIA.MONKS Shanghai, CHINA
Idea Creation MEDIA.MONKS Shanghai, CHINA
Production MEDIA.MONKS Shanghai, CHINA
Additional Company 3ENSE STUDIO Shanghai, CHINA

Credits

Name Company Position
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Write a short summary of what happens in the film.

Burberry promotes its iconic handbag – the Olympia Bag, as part of the “Burberry Generation” artist collaboration project in mainland China. We wanted to give its simple silhouette a new edge of stories for the young Chinese audience. Inspired by the perfectly crafted curvature of the Olympia bag, we collaborated with avant-garde young local installation artists and balance artist, to co-create four art pieces which brought the unsettling beauty of Olympia bags to life. A breathtaking balancing act between form and arts.

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