Title | 'TOMORROW WANTS ITS CAR BACK' |
Brand | HYUNDAI |
Product / Service | HYUNDAI TUCSON |
Category | A01. Direction |
Entrant | SCOUNDREL Sydney, AUSTRALIA |
Idea Creation | INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production | SCOUNDREL Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Wes Hawes | Innocean Australia | Executive Creative Director: |
Dan O’Connell | Innocean Australia | Creative Director |
Mitchell Sutton | Innocean Australia | Art Director |
Josh Campbell | Innocean Australia | Creative Team |
Karl Bates | Innocean Australia | Head of Strategy |
Romy Briers | Innocean Australia | Head of CX |
Ian Hartley | Innocean Australia | Client Partner |
Ian Hartley | Innocean Australia | Client Partner |
Vincent Pled | Innocean Australia | Senior Account Director |
Sarah Gardan | Innocean Australia | Account Director |
Craig Sloane | Innocean Australia | Director of Integrated Production |
Louis Moore | Innocean Australia | Integrated Producer |
Warrick Nicholson | Innocean Australia | Senior Integrated Producer |
Juliana Bacmaga | Innocean Australia | Finished art/Design |
Michael Spiccia | Scoundrel | Director |
Adrian Shapiro | Scoundrel | Executive Producer |
Kate Gooden | Scoundrel | Executive Producer |
Jeremy Rouse | Scoundrel | Director of Photography |
Mark Burnett | The Editors | Editor |
Justin Bromley | Fin Design & Effects | VFX Supervisor |
Alastair Stephen | Fin Design & Effects | Head of Visual Effects / EP |
Simon Clarke | Fin Design & Effects | CG Supervisor |
Alex Patterson | Fin Design & Effects | Flame Artist |
Isabelle Howarth | Fin Design & Effects | VFX Producer |
Ben Eagleton | BE Colour | Colourist |
Simon Lister | Squeak E. Clean Studios | Creative Director / Sound Designer |
Emma Hodge | Squeak E. Clean Studios | Head of Production - Sound |
Elliott Wheeler | Turning Studios | Composer |
Carla de Menezes Ribeiro | Turning Studios | Music Producer |
In this film we see robots sneak out from the bushes, luxuriate in car's good looks, experience its incredible tech, and then frantically drive the car back to the future, after being startled by the family dog. The car displayed in this film is so forward thinking, so technologically advanced and so good looking, that even a group of high-tech, highly futuristic robots are amazed by its impeccable design. A car that looks so futuristic that it really shouldn’t be available in 2021. The bold design expresses an innovation led future. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021. We see robots creep from the bushes, luxuriate in the vehicle’s good looks, experience its incredible tech, and then frantically drive the car back to the future.
The director ensured that the from the beginning of the film the viewer is hooked into the eerie atmosphere, full of intrigue. The director endeavoured to make sure we allowed ourselves time to set the tone and create an atmosphere that our audience can buy into. We were not scared of building tension in this moment, the more tension we create - the more satisfying that release is when we see the robots go for the car. Then once our robots are in the Tucson it’s all system go and they’re off having fun. The pace picks up, the action gets exciting and we feel like E.T on his little bike.