'TOMORROW WANTS ITS CAR BACK'

Title'TOMORROW WANTS ITS CAR BACK'
BrandHYUNDAI
Product / ServiceHYUNDAI TUCSON
CategoryA01. Direction
EntrantSCOUNDREL Sydney, AUSTRALIA
Idea Creation INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production SCOUNDREL Sydney, AUSTRALIA

Credits

Name Company Position
Wes Hawes Innocean Australia Executive Creative Director:
Dan O’Connell Innocean Australia Creative Director
Mitchell Sutton Innocean Australia Art Director
Josh Campbell Innocean Australia Creative Team
Karl Bates Innocean Australia Head of Strategy
Romy Briers Innocean Australia Head of CX
Ian Hartley Innocean Australia Client Partner
Ian Hartley Innocean Australia Client Partner
Vincent Pled Innocean Australia Senior Account Director
Sarah Gardan Innocean Australia Account Director
Craig Sloane Innocean Australia Director of Integrated Production
Louis Moore Innocean Australia Integrated Producer
Warrick Nicholson Innocean Australia Senior Integrated Producer
Juliana Bacmaga Innocean Australia Finished art/Design
Michael Spiccia Scoundrel Director
Adrian Shapiro Scoundrel Executive Producer
Kate Gooden Scoundrel Executive Producer
Jeremy Rouse Scoundrel Director of Photography
Mark Burnett The Editors Editor
Justin Bromley Fin Design & Effects VFX Supervisor
Alastair Stephen Fin Design & Effects Head of Visual Effects / EP
Simon Clarke Fin Design & Effects CG Supervisor
Alex Patterson Fin Design & Effects Flame Artist
Isabelle Howarth Fin Design & Effects VFX Producer
Ben Eagleton BE Colour Colourist
Simon Lister Squeak E. Clean Studios Creative Director / Sound Designer
Emma Hodge Squeak E. Clean Studios Head of Production - Sound
Elliott Wheeler Turning Studios Composer
Carla de Menezes Ribeiro Turning Studios Music Producer

Write a short summary of what happens in the film.

In this film we see robots sneak out from the bushes, luxuriate in car's good looks, experience its incredible tech, and then frantically drive the car back to the future, after being startled by the family dog. The car displayed in this film is so forward thinking, so technologically advanced and so good looking, that even a group of high-tech, highly futuristic robots are amazed by its impeccable design. A car that looks so futuristic that it really shouldn’t be available in 2021. The bold design expresses an innovation led future. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021. We see robots creep from the bushes, luxuriate in the vehicle’s good looks, experience its incredible tech, and then frantically drive the car back to the future.

Tell the jury anything relevant about the direction. Do not name the director.

The director ensured that the from the beginning of the film the viewer is hooked into the eerie atmosphere, full of intrigue. The director endeavoured to make sure we allowed ourselves time to set the tone and create an atmosphere that our audience can buy into. We were not scared of building tension in this moment, the more tension we create - the more satisfying that release is when we see the robots go for the car. Then once our robots are in the Tucson it’s all system go and they’re off having fun. The pace picks up, the action gets exciting and we feel like E.T on his little bike.