LOTTO "ON ICE"

Bronze Spike

Case Film

Film

TitleLOTTO "ON ICE"
BrandLOTTO
Product / ServiceNZ LOTTERIES
CategoryF01. Use of Film
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Media Placement PHD Auckland, NEW ZEALAND
PR DDB NEW ZEALAND Auckland, NEW ZEALAND
Production DDB NEW ZEALAND Auckland, NEW ZEALAND
Production 2 SWEETSHOP Auckland, NEW ZEALAND
Production 3 EIGHT Auckland, NEW ZEALAND
Production 4 SCOUNDREL FILMS LIMITED Auckland, NEW ZEALAND
Post Production DDB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
Brett Colliver DDB New Zealand/Aotearoa Creative Director
Brett Colliver DDB New Zealand/Aotearoa CD
Mike Felix DDB New Zealand/Aotearoa Creative Director
Mike Felix DDB New Zealand/Aotearoa CD
Gary Steele DDB New Zealand/Aotearoa ECD
Danillo Castilho DDB Group Aotearoa New Zealand Lead Front End Developer
Damon Stapleton DDB New Zealand/Aotearoa Executive Creative Director
Claire Colohan DDB Group Aotearoa New Zealand Lead Intergrated Producer
Paul Edwards DDB Group Aotearoa New Zealand Retoucher
Johannes Gertz DDB Group Aotearoa New Zealand Head of Digital Delivery
Kate Lines DDB Group New Zealand Lead Business Partner
Gordon Moir DDB Group Aotearoa New Zealand Retoucher
Rupert Price DDB Group Aotearoa New Zealand Chief Strategy Officer
Damon Stapleton DDB Aotearoa/New Zealand Chief Creative Officer
Amanda Summersby Lead Integrated Producer Integrated Producer
Judy Thompson DDB Group Aotearoa New Zealand Executive Producer
Milon Williams DOP & Editor Audio Engineer
Haylee Killip DDB Group Aotearoa New Zealand Senior Business Director
Fran Schnackenberg DDB Group Aotearoa New Zealand Senior Business Manager
Dean Pomfrett DDB Group Aotearoa New Zealand Head of Digital Design
Tess Costil DDB Group Aotearoa New Zealand Designer
Lucas Santos DDB Group Aotearoa New Zealand Senior Full Stack Developer
Claire Kelly Eight Executive Producer
Katie Millington Eight Managing Director & Executive Producer
Jamie Lawrence Eight Director
John Toon Eight DOP
Alex O’Shaughnessy Eight Editor
Ben Chesters Eight Editor
Nathan Pickles Eight Editor
Kate McGill Eight Casting
Neville Stevenson Eight Production Designer
Amanda Neale Eight Costume Designer
Al McKay Toybox Post Producer 
Dave Gibson Toybox Colourist 
Leoni Willis Toybox VFX Artist
Andrew Stewart Toybox VFX Artist
Cam Ballantyne Beatworms Composer
Troy Goodall   Matchphotographers  Photographer
Mark Barber Matchphotographers Photographers Assistant
Annemarie Browne Lotto New Zealand  Chief Marketing Officer
Leah Neilson Lotto New Zealand  Head of Brand and Creative
Genna Duff Lotto New Zealand  Senior Marketing Manager
Sophie Smart Lotto New Zealand  Assistant Brand Manager

Write a short summary of what happens in the film

Four researchers are stuck in Antarctica for 6 months over winter. One of them finds an unchecked Lotto ticket in his pocket and asks if the rest of them want to "buy in" (which they do with their precious chocolate biscuits, the currency of Antarctica) But they decide not to check the results and spend the next 6 months dreaming about what they'll do if they win...

Cultural / Context information for the jury

It's an odd behaviour, but many Lotto players put off checking their ticket to give themselves longer to imagine. So for the first time, instead of focusing on "the win", we focused on the fun that can be found in "the wait".

Explain how the work innovatively used the film medium.

The New Zealand Herald has been quoted as saying that "Lotto ads are one of the few pieces of advertising that New Zealanders actually look forward to" So when we cut off the ending of our commercial, the nation was up in arms. Until we revealed to them we'd created a site they could to explore to unlock the ending, which took them even deeper into the story. The customer insight is something that all Lotto players know, but no one had talked about. So we brought it to life in film, and then let them experience it for real, by giving them the same feeling as the characters in the story.