| Title | AUNTIE SHAMER |
| Brand | JULIE'S BAKESHOP |
| Product / Service | JULIE'S BAKESHOP |
| Category | B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | GIGIL Taguig, THE PHILIPPINES |
| Idea Creation | GIGIL Taguig, THE PHILIPPINES |
| Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Badong Abesamis | GIGIL | Ideation |
| Herbert Hernandez | GIGIL | Ideation |
| Herbert Hernandez | GIGIL | Ideation |
| Dionie Tañada | GIGIL | Ideation |
| Dionie Tañada | GIGIL | Ideation |
| Hope Reyes | GIGIL | Copywriter |
| Jaime Yusingbo | GIGIL | Ideation |
| Nanais Hernandez | GIGIL | Strategy |
| Kim Gow | GIGIL | Client Management |
| Jake Yrastorza | GIGIL | Client Managerment |
| Zahi Depaling | GIGIL | Press Relations |
| Marius Talampas | Arcade Film Factory | Production |
| Sasa Abella | Freelancer | Production |
| Mara Bernaldo | Freeelancer | Production |
An auntie shamer gets his just desserts.
Ageism exists in the Philippines. It especially affects women, who at middle-age have become the butt of jokes for their Zumba classes, love of liniment--aunties who are seen as over-the-hill. In celebration of local bakeshop chain Julie's 40th birthday, it calls all to #StopTitaShaming. ('Tita' is the Filipino word for 'Auntie.') Women have value in middle-age. In fact, Julie's founder established the bakeshop chain in her 50s.