JEEPNEY OMNIBUS 23S

TitleJEEPNEY OMNIBUS 23S
BrandDISCOVERY+
Product / ServiceDISCOVERY+
CategoryB04. Media / Entertainment
EntrantDISCOVERY NETWORKS ASIA-PACIFIC PTE LTD., SINGAPORE
Idea Creation RADMANILA COMMUNICATIONS Makati City, THE PHILIPPINES
Media Placement PHD MEDIA Makati City, THE PHILIPPINES
PR PERCEPTIONS INC. Taguig City, THE PHILIPPINES
Production FILM PABIRKA Makati City, THE PHILIPPINES
Post Production PRODIGIOUS PHILIPPINES Makati, THE PHILIPPINES

Credits

Name Company Position
Brian Avancena RadManila Communications, Inc. Head of Creatives
Conrad Mallonga RadManila Communications, Inc. Creative Director
Rodel Metante RadManila Communications, Inc. Associate Creative Director
Yedda Garcia RadManila Communications, Inc. Art Director
Huck Fajardo RadManila Communications, Inc. Copywriter
Grace Hilario RadManila Communications, Inc. Account Director
Danielle Ebetuer RadManila Communications, Inc. Account Manager

Write a short summary of what happens in the film

Filipina pride and modern-day icon, Ms. Universe Pia Wurtzbach boards a jeepney. She opens her discovery+ app and notices that the characters from the shows she’s watching are coming to life right before her. From a mysterious detective, to a vibrant drag queen and even a great white shark, the jeepney is just as packed as the app on her phone. As she disembarks the vehicle with the characters she enters the immersive world that only the app can offer. She is amazed, bewildered and entertained as the characters engage with the Filipinos in a fiesta-like setting. She looks around and sees how an app that fits on her phone can indeed be larger-than-life. We then see that the app has a limited-time offer of Php 129/year. Now that is a plus!

Cultural / Context information for the jury

What better way to arrive in style in the Philippines than via the ubiquitous, colorful Jeepney? The symbol of Filipino creativity, ingenuity and vibrancy, and now the most essential means of transport for the everyday Filipino. The colorful, unique and creative designs, the capacity to hold 22 people from all walks of life, the regular jeepney scene that captures the realness of life, it was the perfect symbol for discovery+ and what the brand represents – full of life and unexpected. The discovery+ jeepney drove around famous landmarks in the city and was filled with unexpected discovery+ characters – representative of the larger than life entertainment they can find in the app. Led by Pia Wurtzbach, the most celebrated Filipina Miss Universe of this generation, these signature characters get immersed in an extraordinary hyper-real world full of cultural references and nuances only Filipinos can relate to.

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