Title | RECYCLE LOVE |
Brand | SUNTORY |
Product / Service | PLASTIC BOTTLE RECYCLING |
Category | B04. Media / Entertainment |
Entrant | HAKUHODO PRODUCTS Tokyo, JAPAN |
Idea Creation | HAKUHODO PRODUCTS Tokyo, JAPAN |
Production | HAKUHODO PRODUCTS Tokyo, JAPAN |
Post Production | HAKUHODO PRODUCTS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
ANTO KOMINE | HAKUHODO PRODUCT'S INC. | Production Manager |
KENTARO KAUCHI | HAKUHODO PRODUCT'S INC. | Director |
MASAFUMI FUKUDA | HAKUHODO PRODUCT'S INC. | Creative Producer. |
SHIGEKATSU I IKEDA | HAKUHODO PRODUCT'S INC. | Producer |
The target audience for this video is those aware that there needs to be more of an emphasis on garbage separation, especially plastic bottles but have not been able to take any action. Those people know what has to be done but can't do it. They often order others to do well for the environment, but their words don’t match their actions. This is something you (readers and listeners) can relate to. Therefore, we must put these universal human habits and issues into a love song to make it easier for everyone to reflect on themselves and accept those problems by just listening. This song will give you a lot of smiles as well as the correct way to sort garbage waste.
<Cultural Background> In the 1980s, the music genres called Anime Illustration and City Pop were popular in Japan. Nowadays, they are being reevaluated and supported by a wide range of generations. Additionally, their musicality and illustrations are spreading not only in Japan but also in the world. Therefore, this video was also created based on the trend of their features as a motif. City Pop is a loose category of Japanese pop music that was popular in Japan in the 1970s and 1980s, and is characterized by its urban and sophisticated atmosphere.