COFFEE TALK

Short List
TitleCOFFEE TALK
BrandMCDONALD'S
Product / ServiceMCCAFÉ
CategoryC03. Web Series
EntrantLEO BURNETT Taipei, TAIWAN
Idea Creation LEO BURNETT Taipei, TAIWAN
Production MILK N HONEY FILMS Taipei, TAIWAN

Credits

Name Company Position
Murphy Chou Leo Burnett Taiwan supervisor
Jin Yang Leo Burnett Taiwan idea / copywriting
Nana Tsai Leo Burnett Taiwan idea/ Art
Chiahan Chen Leo Burnett Taiwan idea/ copywriting
Una Chou Leo Burnett Taiwan idea/Art
Ning Hsieh Leo Burnett Taiwan idea/Copywriting
Leslie Chang Leo Burnett Taiwan Strategic Planner
Peter Lu Leo Burnett Taiwan Strategic Planner
Emilie Chen Leo Burnett Taiwan Strategic Planner
Evans Kao Leo Burnett Taiwan producer
Hugo Chou Leo Burnett Taiwan project manager
Peter Lin Leo Burnett Taiwan project manager
Yihsien Chen Leo Burnett Taiwan project manager
Ellie Lin Leo Burnett Taiwan project manager

Write a short summary of what happens in the film

We created a mini-series, “Coffee Talk”, depicting McCafé stories. Story focuses on a writer and a barista. They chat about the conversations that they overhear in McCafé. An encounter between a man and woman, an unresolved family issue, and a missed opportunity for true love. With each conversation over coffee at McCafé, One cup of coffee brings forth endless stories and relationships between people.

Cultural / Context information for the jury

Taiwanese don’t perceive McCafé as a Coffee brand, they only see it as McDonald's coffee that comes with the meal. How to make consumers perceive McCafé as a coffee shop? When consumers step into McDonald’s, they are in the mood for food, not for coffee. Strengthening the image of McCafé as a coffee brand can help change the perception. We utilize restaurant’s environment and things people will do in coffee shops to make this happens.

Links

Video URL