Write a short summary of what happens in the film

In this follow up to “The Chase”, we journey back to Ando’s past to discover where his obsession with helping people deal with dandruff comes from. One cold winter, many years ago, Ando and his mentor Jiro are seen infiltrating an enemy stronghold to retrieve an important briefcase. Everything goes according to plan, until they start making their way out. In a room of lasers, Jiro’s dandruff ignites the alarm, making the castle’s security guards appear. Jiro is captured so that Ando can complete the mission. Traumatized, Ando vouches to return for his mentor, which he does five years later. This time with h&s scalp in hands, Ando helps Jiro escape with a clean scalp.

Cultural / Context information for the jury

H&S needed a repositioning in Japan, where it was far from top of mind and consideration. In Japan, cleanliness (seiketsukan) is a foundational part of the culture. That’s why dandruff is known to be a sensitive hygiene issue and the Japanese market is still underdeveloped in terms of anti-dandruff solutions. The campaign aims to help men break free from the stigma that surrounds dandruff and open up conversations by approaching the topic in an unexpected way. By telling the relatable story of how dandruff can get in the way of everyday life and tapping into the popular anime context, H&S hopes to relieve Japanese men’s fear of judgment over dandruff in a new way; with a light-hearted tonality that destigmatizes the topic and offers a simple solution.