NEW MEDICAL CULTURE

TitleNEW MEDICAL CULTURE
BrandTPP HEALTHCARE INTERNATIONAL CO., LTD.
Product / ServiceMEDPARK HOSPITAL
CategoryB02. Healthcare
EntrantDENTSU ONE (BANGKOK) Bangkok, THAILAND
Idea Creation DENTSU ONE (BANGKOK) Bangkok, THAILAND
Production PHENOMENA CO. Bangkok, THAILAND
Post Production PHENOMENA CO. Bangkok, THAILAND

Credits

Name Company Position
Subun Khow Dentsu One (Bangkok) Ltd. Chief Creative Officer
Supparat Thepparat Dentsu One (Bangkok) Ltd. Executive Creative Director
Monchai Visuttinont Dentsu One (Bangkok) Ltd. Creative Director
Sutassarin Ankumpoch Dentsu One (Bangkok) Ltd. Copywriter
Supparat Thepparat Dentsu One (Bangkok) Ltd. Copywriter
Supparat Thepparat Dentsu One (Bangkok) Ltd. Art Director
Nattapat Jitrungruengnij Dentsu One (Bangkok) Ltd. Art Director
Vorawit Prakornkaew Dentsu One (Bangkok) Ltd. Agency Producer
Nabhassanan Natsirisirabhat Dentsu One (Bangkok) Ltd. Account Management Director
Niwat Vaitayamongkol Dentsu One (Bangkok) Ltd. Account Management Director
Wanwisa Pensunti Dentsu One (Bangkok) Ltd. Account Director
Saisoi Snidvongs Na Ayudhya Dentsu One (Bangkok) Ltd. Strategic Planner
Tanpisut Sophonratana Dentsu One (Bangkok) Ltd. Strategic Planner

Write a short summary of what happens in the film

MedPark Hospital is a new hospital with a very new concept, starting from its design which is a collaborative work of a doctor’s team and the creation of work culture done through different methods. We therefore choose to highlight these strengths through a demonstrative video, making the story easy to understand to create an impression and a recognition of the hospital to the audience. This will also attract the public to want to know MedPark Hospital better and think about MedPark Hospital when they need a treatment.

Cultural / Context information for the jury

Constant questioning was used as the basis to implement changes and adopt new approaches, starting with a new medical culture, both health service and the new design of the hospital specially crafted to seek excellence in treatment quality and safety. The story is presented through a fun demonstration that turns complicated concepts into something simple, easy to digest and understand in terms of a new designed culture and the hospital that is co-designed by doctors to achieve the goal to become a healthcare hub for the future. New Medical Culture ; MedPark Formula The story demonstrates how the hospital breaks all layers and designs a new medical culture through a visual analogy and fun characters that is easy to understand. With the principle of Integrated Care within multi-disciplinary teams, everyone works together to provide patient treatment at full capacity in an ongoing manner consistent with individuals’ current life patterns.

Links

Website URL   |   Social Media URL   |   Video URL