Write a short summary of what happens in the film

As young people transcend into adulthood, they conceal the fire of freedom and impulsiveness in their hearts and live in peace and tranquility. Inspired by such a changed state of mind and brand proposition, we came up with the core concept of "He who transcended into adulthood will find peace within himself". Guided by the concept and enlightened by the companionship of cigarettes, we find the answers to the questions including what is beneath “the old flame that never died out”, “how to talk to yourself”, “who do you talk to”, and “what can best represent flame”:Come back to the sea and have a conversation between man and the flame.

Cultural / Context information for the jury

Traditional cigarette brands and e-cigarette makers rarely have a clear positioning and character for their products. Among a series of difficulties and confusions confronted by the e-cigarette industry, such as tight regulation, absence of cigarettes in marketing, limits imposed on innovative expressions, and difficulties in targeting different market segments, the marketing video for Relx's latest product will focus on two major issues: If consumers of Relx are mostly young people, then what should the brand do to reach older smokers with higher purchasing power and more life experience? How to stay relevant to young e-cigarette consumers while building a connection with older smokes, who are the most difficult to reach but display the highest market value?