Write a short summary of what happens in the film

The film features famous Chinese celebrity, Myolie Wu, to inspire next-gen travelers to embark on a wonderful journey by unlocking a sense of community and art of gathering with Sheraton. In the film, we want to show Sheraton is full of newly enhanced features based on the vision of “celebrating the community”, so we have Myolie as a protagonist being pulled and attracted to different spots in the hotel and interacting with different people in the community, representing how travelers will be able to enjoy the community experience within Sheraton. Myolie danced through seven different sets in the 60s film, interacting with people from the community along her journey, showing the diversity and inclusiveness of the upgraded features in Sheraton, together with an upbeat and joyful music that she dances to, we created a positive and forward looking vibe that shows how the community is being celebrated in Sheraton.

Cultural / Context information for the jury

Sheraton wants to build brand awareness and consumers’ appreciation of its brand value – bringing individuals together to create a community and valuing shared experiences among like-minded people. During the pandemic lockdown, gatherings and face-to-face interactions were largely minimized and the importance of a community and a sense of belonging has never been more in need. Sheraton brings people together and values shared experiences in a community as its core. It's time for Sheraton to celebrate the return of communities, to bring back and invite more people, to create better interactions and richer connections, and enable greater experiences and enjoyments. Hence, Sheraton showcases the new brand experiences in its newly opened on-brand and on-strategy hotel – Sheraton Mianyang, to reinforce the brand’s rich legacy of sitting at the heart of communities, connecting like-minded travelers and locals alike through the film, featuring new design, enhanced brand programs, and distinctive guest experiences.