MORNING ROUTINES

TitleMORNING ROUTINES
BrandSUNTORY
Product / ServiceTENNENSUI SPARKLING LEMON
CategoryB01. Consumer Goods
EntrantHAKUHODO PRODUCTS Tokyo, JAPAN
Idea Creation HAKUHODO PRODUCTS Tokyo, JAPAN
Production HAKUHODO PRODUCTS Tokyo, JAPAN
Post Production HAKUHODO PRODUCTS Tokyo, JAPAN

Credits

Name Company Position
Hidetaka Yamaki HAKUHODO Product's Inc. Production Manager

Write a short summary of what happens in the film

This is a video promoting “SUNTORY Tennensui Sparkling Lemon” to young people. It depicts the morning routine of a person who loves to drink this product in a light-hearted hand dance. By expressing a pleasant morning routine in a minimalistic and symbolic way, it could have a sense of refreshment and discomfort. By expressing the story with hand dances instead of people, we made it possible for the target audience to relate themselves to the video more easily, and proposed a wonderful morning with " SUNTORY Tennensui Sparkling Lemon ".

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