Title | MORNING ROUTINES |
Brand | SUNTORY |
Product / Service | TENNENSUI SPARKLING LEMON |
Category | B01. Consumer Goods |
Entrant | HAKUHODO PRODUCTS Tokyo, JAPAN |
Idea Creation | HAKUHODO PRODUCTS Tokyo, JAPAN |
Production | HAKUHODO PRODUCTS Tokyo, JAPAN |
Post Production | HAKUHODO PRODUCTS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hidetaka Yamaki | HAKUHODO Product's Inc. | Production Manager |
This is a video promoting “SUNTORY Tennensui Sparkling Lemon” to young people. It depicts the morning routine of a person who loves to drink this product in a light-hearted hand dance. By expressing a pleasant morning routine in a minimalistic and symbolic way, it could have a sense of refreshment and discomfort. By expressing the story with hand dances instead of people, we made it possible for the target audience to relate themselves to the video more easily, and proposed a wonderful morning with " SUNTORY Tennensui Sparkling Lemon ".