UNHINGED

TitleUNHINGED
BrandLIVSPACE
Product / ServiceLIVSPACE INTERIOR DESIGN
CategoryA05. Consumer Services / Business to Business
EntrantSOCIETAL PTE LTD Singapore, SINGAPORE
Idea Creation SOCIETAL PTE LTD Singapore, SINGAPORE
Production SOCIETAL PTE LTD Singapore, SINGAPORE
Post Production SOCIETAL PTE LTD Singapore, SINGAPORE

Credits

Name Company Position
Kevin Geeves Societal pte Ltd Creative Director

Write a short summary of what happens in the film

POOR WORKMANSHIP - is what's feared when you renovate. Playing with movie tropes throughout the campaign - this one being 'horror' enabled us to dramatise the issue with a little unexpected humour.

Cultural / Context information for the jury

With more and more couples and families in Singapore looking to make a home renovation, they are bombarded with a blizzard of recommendations. TV programmes on home renovations make it all seem so easy. Social media is awash with people celebrating their 'nice new home.' Where do you start and what are the best choices to make? Avoiding poor workmanship is what you want to avoid.