Write a short summary of what happens in the film

Ageism is a notion of stereotypes, prejudice and discrimination because of people’s age. The film had 11 people of different age groups from teenagers to those in their 80s, with different backgrounds and individual values, and they exchanged opinions about age, regardless of prior knowledge about ageism, by responding to questions such as “What does it mean to grow older?” “Who are the elderly?” “What is mental age?”. The participants actively shared their thoughts about how they felt when others judged them, or they were judged by others, over age, how they thought that ageism was not only about older generations but sometimes targeted at young people too, and how they realized it was themselves that had been limiting their potentials because of age.

Please tell us how the brand purpose inspired the work

Under the corporate message of “making every LIFE FULL”, LIFULL operates to solve problems via business and to support the individuals and the society by removing social challenges and enabling people to live with peace of mind and well-being.LIFULL conducted a survey to discover an insight that prejudice and discrimination about age is a problem not only for the elderly, but a social issue relevant to all age groups. LIFULL invited participants of different generations from teenagers to those in their 80s and filmed their real conversations about age. The dialogues were published to the public and offered the viewers an opportunity to think about ageism and the possibility of realizing a society that could free everyone from age-bias and empower people to live in their own ways.