UNCOVERING THE MYSTERY: -SECRETS OF QUERCETIN GOLD-

TitleUNCOVERING THE MYSTERY: -SECRETS OF QUERCETIN GOLD-
BrandSUNTORY
Product / ServiceIYEMON TOKUCHA
CategoryB01. Consumer Goods
EntrantYOMIKO ADVERTISING Tokyo, JAPAN
Idea Creation YOMIKO ADVERTISING Tokyo, JAPAN
Production YOMIKO CREATIVE STUDIO tokyo, JAPAN

Credits

Name Company Position
Ayaka Taniguchi SUNTORY Creative Director
Shohei Hashimoto YOMIKO ADVERTISING INC. Creative Director
Hironori Hsegawa YOMIKO ADVERTISING INC. Planner
Takashi Konno YOMIKO Creative Studio Producer
Yusuke Kikuchi YOMIKO Creative Studio Producer
Miyuki Tneichi YOMIKO Creative Studio Production Manager
Yusuke Iwasaki OND Director

Write a short summary of what happens in the film

This video uses expressions that resemble famous Japanese TV programs that introduce the existence of mysteries such as UFOs and UMAs. A bottle that flies like a UFO. Comments from people who witnessed it. A mysterious group that worships quercetin gold. Various images related to “Quercetin Gold” are projected one after another. In order to find out the true identity of such a mysterious existence "Quercetin Gold", the program interview staff visits the house of a woman who says that her body fat was "taken away" as if she was taken away by a UFO. Then visit the facility where the researcher who knows the truth is working. Therefore, the staff says that quercetin gold is a component that activates lipolytic enzymes. And it is informed that it is only in Tokucha.

Cultural / Context information for the jury

・ "Mu" displayed at the beginning of the video is the most famous mystery magazine in Japan. We produced this video in collaboration with "Mu". This full-scale effort has generated a great response to the target. ・ The video expression we made resembles a TV program dealing with UFOs and UMAs that once gained popularity in Japan. That is the reason why there is noise in the image and the angle of view is 4: 3, which is different from the normal image.

Links

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