Title | UNCOVERING THE MYSTERY: -SECRETS OF QUERCETIN GOLD- |
Brand | SUNTORY |
Product / Service | IYEMON TOKUCHA |
Category | B01. Consumer Goods |
Entrant | YOMIKO ADVERTISING Tokyo, JAPAN |
Idea Creation | YOMIKO ADVERTISING Tokyo, JAPAN |
Production | YOMIKO CREATIVE STUDIO tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ayaka Taniguchi | SUNTORY | Creative Director |
Shohei Hashimoto | YOMIKO ADVERTISING INC. | Creative Director |
Hironori Hsegawa | YOMIKO ADVERTISING INC. | Planner |
Takashi Konno | YOMIKO Creative Studio | Producer |
Yusuke Kikuchi | YOMIKO Creative Studio | Producer |
Miyuki Tneichi | YOMIKO Creative Studio | Production Manager |
Yusuke Iwasaki | OND | Director |
This video uses expressions that resemble famous Japanese TV programs that introduce the existence of mysteries such as UFOs and UMAs. A bottle that flies like a UFO. Comments from people who witnessed it. A mysterious group that worships quercetin gold. Various images related to “Quercetin Gold” are projected one after another. In order to find out the true identity of such a mysterious existence "Quercetin Gold", the program interview staff visits the house of a woman who says that her body fat was "taken away" as if she was taken away by a UFO. Then visit the facility where the researcher who knows the truth is working. Therefore, the staff says that quercetin gold is a component that activates lipolytic enzymes. And it is informed that it is only in Tokucha.
・ "Mu" displayed at the beginning of the video is the most famous mystery magazine in Japan. We produced this video in collaboration with "Mu". This full-scale effort has generated a great response to the target. ・ The video expression we made resembles a TV program dealing with UFOs and UMAs that once gained popularity in Japan. That is the reason why there is noise in the image and the angle of view is 4: 3, which is different from the normal image.