Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
C01 Sports: Film, Series & Audio
HOME OF SPORT ADIDAS SINGAPORE ADIDAS	CURRENT GLOBAL	SINGAPORE	CURRENT GLOBAL TELESCOPE STUDIOS	SINGAPORE
C02 Sports: Live Experience
ELECTRIC AIR HYUNDAI HYUNDAI KONA ELECTRIC	INNOCEAN WORLDWIDE AUSTRALIA Sydney	AUSTRALIA			Short List
THE ALT BLACKS STEINLAGER - LION STEINLAGER	DDB NEW ZEALAND Auckland	NEW ZEALAND	DDB NEW ZEALAND Auckland FLYING FISH Auckland	NEW ZEALAND	Short List
C03 Sports: Digital, Social & Emerging Tech
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA	REVOLVER Sydney RESONANCE - SONIC BRANDING Sydney BIG SYNC MUSIC Sydney	AUSTRALIA
C04 Brand Integration & Sponsorship / Partnership
ELECTRIC AIR HYUNDAI HYUNDAI KONA ELECTRIC	INNOCEAN WORLDWIDE AUSTRALIA Sydney	AUSTRALIA			Bronze
JAPAN OLYMPICS UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA	AOI PRO. INC. Akasaka, Tokyo	JAPAN
TIBE FOR LOVE UBER EATS UBER EATS	SPECIAL Sydney	AUSTRALIA	SCOUNDREL Sydney CHEE PRODUCTIONS Sydney	AUSTRALIA	Bronze
ANZ SUPPORT BAND ANZ BANK NEW ZEALAND SUPPORT BAND	TBWA\NZ Auckland	NEW ZEALAND
BRINGIN’ THE BATHURST - TAKEOVER REPCO BATHURST RACING SPONSORSHIP	THINKERBELL Melbourne	AUSTRALIA			Short List
C05 Audience Targeting or Distribution Strategy
FANTASTIC EURO 2020 PCCW MEDIA NOW TV	HAVAS Hong Kong	HONG KONG
LIVE SIGN. LIVE SIGN. LIVE SIGN.	DENTSU INC. Tokyo	JAPAN	WTFC INC. Tokyo BASSDRUM Tokyo	JAPAN
AMD GAMING 2021 ADVANCED MICRO DEVICES ADVANCED MICRO DEVICES AND OEM PRODUCTS	ELIPHANT Singapore	SINGAPORE	ELIPHANT Singapore	SINGAPORE
C06 Sports for Good
THE IRUKANDJIS SURFING AUSTRALIA AUSTRALIAN OLYMPIC SURFING TEAM	BWM ISOBAR Sydney	AUSTRALIA	BWM DENTSU Sydney	AUSTRALIA
TELE CHEERING NHK(JAPAN BROADCASTING CORPORATION) NHK FOR SCHOOL / NHK TOKYO 2020 OLYMPIC AND PARALYMPIC GAMES	HAKUHODO INC. Tokyo	JAPAN	HAKUHODO INC. Tokyo NHK JAPAN BROADCASTING CORPORATION Tokyo	JAPAN
D01 Co-Creation & User Generated Content
SONGKRAN STRANGER - TIKTOK INTERACTIVE FILM TIKTOK TIKTOK	WUNDERMAN THOMPSON Bangkok	THAILAND	PHENOMENA CO. Bangkok	THAILAND	Short List
PRUDENTIAL WE DO BRAND CAMPAIGN PRUDENTIAL CORPORATION ASIA PRUDENTIAL (BRAND)	R/GA Singapore	SINGAPORE	R/GA Singapore	SINGAPORE
MUSIC VIDEO FOR ALL ADOBE KOHH “2 CARS” MUSIC VIDEO CHALLENGE	ENJIN Tokyo	JAPAN
GHOST CONCERT NETFLIX NETFLIX	GIGIL Taguig	THE PHILIPPINES
PXMART - ACTION FROM HOME PXMART RETAIL CHAIN STORE	OGILVY TAIWAN Taipei City	TAIWAN
KEEPING MOONCAKE FESTIVAL ALIVE MONDELEZ KINH DO KINH DO MOONCAKE	PUBLICIS Ho Chi Minh City	VIETNAM
D02 Use of Talent
IM WHAT I AM IM MOTORS IM ELECTRIC VEHICLE	W Shanghai	CHINA
FANTASTIC EURO 2020 PCCW MEDIA NOW TV	HAVAS Hong Kong	HONG KONG
APEX LEGENDS: TURNING STORIES INTO LOCAL LEGENDS ELECTRONIC ARTS APEX LEGENDS	M/SIX APAC Sydney	AUSTRALIA	IGN JAPAN (SANKEI DIGITAL INC) Tokyo	JAPAN
INI IKLAN RAYA, TAU? JULIE’S BISCUITS BISCUITS (LOVE LETTERS)	GOVT Singapore	SINGAPORE	GOVT Singapore	SINGAPORE
A-LEAGUES - HERE COME THE FUTURE A-LEAGUES A-LEAGUES	R/GA Sydney	AUSTRALIA	R/GA Sydney BRING Sydney ENTROPICO Sydney	AUSTRALIA
TROPICAL WHOPPER UBER EATS HUNGRY JACKS, UBER EATS	SPECIAL Sydney	AUSTRALIA	HOOLIGAN COLLECTIVE Sydney	AUSTRALIA
THE FAMILY MAN SEASON 2 AMAZON PRIME VIDEO INDIA THE FAMILY MAN	SOCHEERS Mumbai	INDIA
THE CENTER LANE SK-Ⅱ SK-Ⅱ	GREY Tokyo	JAPAN	BLUE ONE INC. Tokyo ENNET INC. Tokyo	JAPAN
BREAKING GENDER STEREOTYPES WITH CREAM SILK X BEN&BEN #CREAMSILKARAWARAW UNILEVER PHILIPPINES CREAM SILK CONDITIONER	OLIVER Manila	THE PHILIPPINES			Short List
2021 DOVE CNY CAMPAIGN DOVE MARS WRIGLEY	MEDIACOM Shanghai	CHINA
D03 Live Brand Experience
POKÉMON WONDER THE POKÉMON COMPANY POKÉMON	SIX INC. Tokyo	JAPAN	AOI PRO. INC. Akasaka, Tokyo	JAPAN
MENSTRUAL CAMP UNICHARM SOFY	HAKUHODO INC. Tokyo	JAPAN	TV TOKYO CORPORATION Tokyo	JAPAN
RED NOTICE SHOP NETFLIX RED NOTICE	DDB MUDRA Mumbai	INDIA
SHIBUYA VIRTUAL CITY AU BY KDDI, FUTURE DESIGN SHIBUYA SHIBUYA CITY, KDDI	GEOMETRY OGILVY JAPAN Tokyo	JAPAN	CLUSTER Tokyo	JAPAN
D04 Live Broadcast / Live Streaming
THE ALT BLACKS STEINLAGER - LION STEINLAGER	DDB NEW ZEALAND Auckland	NEW ZEALAND	DDB NEW ZEALAND Auckland FLYING FISH Auckland	NEW ZEALAND	Bronze
NATIONAL GEOGRAPHIC PLANET POSSIBLE DAY EVENT NATIONAL GEOGRAPHIC ASIA ADVOCATES YOUTHS IN ASIA TO LIVE MORE LIGHTLY ON THE PLANET	FREEFLOW POST PTE LTD Singapore	SINGAPORE	FREEFLOW POST PTE LTD Singapore ASIAWORKS TELEVISION Singapore	SINGAPORE
PRAY TO THE GREAT BUDDHA SONY MUSIC ENTERTAINMENT AMAZARASHI	SIX INC. Tokyo	JAPAN	VIXI Tokyo AIRCORD Tokyo TRANSISTOR STUDIO Tokyo	JAPAN
VIRTUAL ADVENTURE ISLAND FUJI TELEVISION NETWORK, INC. VIRTUAL ADVENTURE ISLAND	FUJI TELEVISION NETWORK Tokyo	JAPAN	FUJI TELEVISION NETWORK Tokyo VAN EIGHT PRODUCTIONS, INC Tokyo KYODO TELEVISION, LTD Tokyo PARTY Tokyo	JAPAN
AMD GAMING 2021 ADVANCED MICRO DEVICES ADVANCED MICRO DEVICES AND OEM PRODUCTS	ELIPHANT Singapore	SINGAPORE	ELIPHANT Singapore	SINGAPORE
D05 Brand Integration & Sponsorships / Partnerships for Branded Content
PERFORMANCE ENHANCING MUSIC SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA	REVOLVER Sydney RESONANCE - SONIC BRANDING Sydney BIG SYNC MUSIC Sydney	AUSTRALIA	Short List
HOME SWEET HOME EPISODE 2 TOURISM AUTHORITY OF THAILAND X YGGDRAZIL TOURISM AUTHORITY OF THAILAND	OGILVY Bangkok	THAILAND	DIGITALNEX HQ Khet Huai Khwang	THAILAND	Short List
THE THREATS NETFLIX NETFLIX	LEO BURNETT Bangkok	THAILAND	EIGHTFINITYFILM Bangkok	THAILAND
GFNW ENTERTAINMENT NETFLIX/BRAVO! STUDIOS/GMM STUDIOS INTERNATIONAL SERIES	SOUR BANGKOK	THAILAND	JUNGKA BANGKOK SOI SONG PRANG Khet Din Daeng B1 FILMS Bangkok	THAILAND
ONE HOUSE TO SAVE MANY SUNCORP BRAND ONE HOUSE	LEO BURNETT Sydney	AUSTRALIA	LEO BURNETT Sydney REVOLVER Sydney	AUSTRALIA
THE FAMILY MAN JOB HUNT AMAZON PRIME VIDEO INDIA THE FAMILY MAN S2 - AMAZON PRIME VIDEO IN	SOCHEERS Mumbai	INDIA
D06 Audience Engagement & Distribution Strategy
FANTASTIC EURO 2020 PCCW MEDIA NOW TV	HAVAS Hong Kong	HONG KONG
KFC GO-FIGURE! YUM CHINA KFC	ISOBAR CHINA Shanghai	CHINA
21KM FINGER MARATHON PCHOME 24H SHOPPING PCHOME 24H SHOPPING	ADK TAIWAN Taipei City	TAIWAN
D07 Use of Digital & Social
THE COST OF BULLYING SAMSUNG SAMSUNG	CHEIL PENGTAI Beijing	CHINA	CHEIL PENGTAI Beijing CHEIL Hong Kong	CHINA HONG KONG
THE ALT BLACKS STEINLAGER - LION STEINLAGER	DDB NEW ZEALAND Auckland	NEW ZEALAND	DDB NEW ZEALAND Auckland FLYING FISH Auckland	NEW ZEALAND	Silver

C01 Sports: Film, Series & Audio
HOME OF SPORT
ADIDAS SINGAPORE / ADIDAS

CURRENT GLOBAL

SINGAPORE

CURRENT GLOBAL
TELESCOPE STUDIOS

SINGAPORE

C02 Sports: Live Experience
ELECTRIC AIR
HYUNDAI / HYUNDAI KONA ELECTRIC

INNOCEAN WORLDWIDE AUSTRALIA Sydney

AUSTRALIA

Short List
THE ALT BLACKS
STEINLAGER - LION / STEINLAGER

DDB NEW ZEALAND Auckland

NEW ZEALAND

DDB NEW ZEALAND
Auckland
FLYING FISH
Auckland

NEW ZEALAND

Short List

C03 Sports: Digital, Social & Emerging Tech
PERFORMANCE ENHANCING MUSIC
SAMSUNG / SAMSUNG

CHE PROXIMITY Sydney

AUSTRALIA

REVOLVER
Sydney
RESONANCE - SONIC BRANDING
Sydney
BIG SYNC MUSIC
Sydney

AUSTRALIA

D06 Audience Engagement & Distribution Strategy
FANTASTIC EURO 2020
PCCW MEDIA / NOW TV

HAVAS Hong Kong

HONG KONG
KFC GO-FIGURE!
YUM CHINA / KFC

ISOBAR CHINA Shanghai

CHINA
21KM FINGER MARATHON
PCHOME 24H SHOPPING / PCHOME 24H SHOPPING

ADK TAIWAN Taipei City

TAIWAN