Why is this work relevant for Entertainment?

This film is dedicated to everyone who has lost precious things in the epidemic. We strongly believe that why can we fall with a smile because when we stand up again, we will be stronger. The pain will end, the good will stay. Let us look forward to the day when the flowers bloom!

Background

COVID-19 hit the world! In 2020, during global disasters, Taiwan is a small land of peace. However, amidst the voice of "Proud of Taiwan,"some industries still struggled and closed down during the epidemic, becoming silent victims under the beautiful surface.

Describe the creative idea

The film is based on a real story, a Vlog-like road movie. Through the clerk Xiaohua to record the flower shop owner’s last day, turning the reluctance into bundles of beautiful power, and passing it on to people who are still struggling in the epidemic. Such as flower farmers, small restaurants, photo studios, restaurants, confinement centers, hair salons... A figure who is still brave in frustration,connected with the hard work and perseverance of various small shops in the epidemic, and saw the strength within ordinary.

Describe the strategy

We didn't want them to leave alone. At the moment of saying goodbye to 2020, E-life Mall used a story about the loss to explore hope.

Describe the execution

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Describe the outcome

˙It received millions of views and likes within one week. ˙Also, many media and communities took the initiative to share it, which made the sensation spread. ˙Received several favorable comments from netizens as expected.