| Title | BE SIMPLE FOR LOVE |
| Brand | HONDA TAIWAN |
| Product / Service | HONDA FIT |
| Category | A02. Fiction & Non-Fiction Film: 5-30 minutes |
| Entrant | DENTSU ONE Taipei City, TAIWAN |
| Idea Creation | DENTSU ONE Taipei City, TAIWAN |
| Production | ZEN PRODUCTION COMPANY Taipei, TAIWAN |
| Name | Company | Position |
|---|---|---|
| Judy Tao | Dentsu One Taipei | MD & CCO |
| Judy Tao | Dentsu One Taipei | Art Director |
| Hayley Wen | Dentsu One Taipei | Executive Creative Director |
| Hayley Wen | Dentsu One Taipei | Copywriter |
| Tony Lin | Dentsu One Taipei | Senior Creative Director |
| Tony Lin | Dentsu One Taipei | Copywriter |
| Bow Hsu | Dentsu One Taipei | Associate Creative Director |
| Bow Hsu | Dentsu One Taipei | Copywriter |
| Chia Hsu | Dentsu One Taipei | Art Director |
| Bora Lin | Dentsu One Taipei | Associate Business Director |
| Momo Wu | Dentsu One Taipei | Account Supervisor |
| Charles Tsai | Dentsu One Taipei | Account Supervisor |
| Ace Lin | Dentsu One Taipei | Producer |
| Yi-Cheng Zhang | ZEN Production | Head of Production |
| AJ Chen | ZEN Production | Executive Producer |
| Yang-Chung Fan | ZEN Production | Director |
| E-Dan Xiao | ZEN Production | Producer |
Do you also have something in your heart that is hard to let go? In Taiwan, most car advertisements use product features such as power, torque, and safety equipment as the main axis of communication. In a large number of car advertisements with similar homogeneity We decided to do the opposite Convey the brand proposition of Honda FIT advocating "Less, but better" simple life
The new generation of Honda FIT is launched in Taiwan. How to convey the concept of "Less, but better" is the subject of this time.
To deliver the simplicity in design concept of Honda FIT. "you will discover something more important when you are giving up the unnecessaries." We rolled out an experiment named "be simple for love".
Taiwan is a warm but shy country In Taiwan, there are many people who tend to hide their emotions in their hearts, even to those closest to them. Through this video, we not only hope to convey the brand proposition of Honda FIT "Less, but better" We also hope that more people can share their feelings with each other by giving up unnecessary objects for those around them.
In order to let TAs aged 30-45 understand the proposition of Honda FIT "Less, but better", we put the advertisement on the facebook which is most commonly used by this group. By precisely targeting, TAs will understand the concept of Honda FIT when it is launched.
The video has accumulated 192K views and nearly 100 shares within two weeks of its launch