Describe the creative idea

No One Likes Empty Plates. Doing good or Wanting to be seen Doing Good is a Popular Social Behaviour. Sharing and Buying Inexpensive Art online was another growing social behaviour during the pandemic engaging both artists and social media window shoppers. The Plated Project took these social behaviours head on by communicating the sole purpose of buying a plate to put food on someone else's empty plate. India’s teeming with hungry mouths to feed and connecting the dots between two popular social behaviours helped the #artagainsthunger movement growing the plated project into a flourishing business on various social platforms. Nothing inspires like Truth told through the voice of the Founder. The communication was designed to inspire confidence among Small Business Owners and deliver the message that all good ideas will be found on the Facebook Platform and grow with the support of the millions in the Facebook Community. #MetaForBusiness

Describe the execution

The plated project story is part inspiration part invitation but all emotion. The strategy was three pronged and had to inspire the small business owner to Think: If I move to Facebook my business can kickstart again, get out of the cycle, transform with the support of community (collaborators and customers). Feel: Feel that there is hope right here! Feel that Facebook’s community support is powerful for all SMBs and that good business ideas get discovered here! Do: They should look to move their business online and activate e-commerce through the Facebook Metaverse for Business. Nothing inspires like Truth told through the voice of the Founder. The communication was designed to inspire confidence among Small Business Owners and deliver the key message that when your business is on the Facebook platform selling goods or doing good while doing business, all good ideas will be found here and grow with the support of the millions in the Facebook Community. It is time to start your own Small Business Success Story on the Facebook Metaverse for Business. The execution was led by small business success stories of business transformation demonstrating the infinite power of the Facebook community. "What started as a sideshow, became a full-fledged flourishing business after being discovered by thousands of artists and customers on the facebook platform. In fact many artists offered their art for free and helped serve over 450,000 meals to the needy while ensuring that the business was growing.” The Small Business Success Story of The Plated Project helped inspire confidence among over 200,000 Small Business Owners who choose Meta for Business on the Facebook platform for Real Time Business Transformation. Over 10 Million New Visitors turned Followers for Meta for Business expressing the truth that good ideas will always be found by the Facebook Community,