SHIBUYA VIRTUAL CITY

Silver Spike

Demo Film

Presentation Image

TitleSHIBUYA VIRTUAL CITY
BrandAU BY KDDI, FUTURE DESIGN SHIBUYA
Product / ServiceSHIBUYA CITY, KDDI
CategoryD02. Innovative Use of Technology
EntrantGEOMETRY OGILVY JAPAN Tokyo, JAPAN
Idea Creation GEOMETRY OGILVY JAPAN Tokyo, JAPAN
Media Placement GEOMETRY OGILVY JAPAN Tokyo, JAPAN
PR PLATINUM Tokyo, JAPAN
Production CLUSTER Tokyo, JAPAN

Credits

Name Company Position
Doug Schiff Geometry Ogilvy Japan Chief Creative Officer
Yasushi Arikawa Geometry Ogilvy Japan Creative Director
Hiroyuki Furuta Geometry Ogilvy Japan Art Director
Naoya Kataoka Geometry Ogilvy Japan Copywriter
Yutaro Nagata Geometry Ogilvy Japan Copywriter
Kotoha Tanaka Geometry Ogilvy Japan Copywriter
Iori Hayakawa Geometry Ogilvy Japan Designer
Takuya Murakami Geometry Ogilvy Japan Account Director
Hiroki Hibi Geometry Ogilvy Japan Senior Account Manager
Ikko Nakata Geometry Ogilvy Japan Senior Digital Producer
Junya Takahashi Geometry Ogilvy Japan Activation Director
Takehiro Shishido Geometry Ogilvy Japan Senior Activation Executive
Takehito Hikida Geometry Ogilvy Japan Creative Producer / Activation Manager
Morris Ku Geometry Ogilvy Japan Creative Video Director
Satoshi Kuno CLIVER Executive Producer
Akihiko Narita Cluster Executive Director
Ryoya Ino Cluster Director
Masahiro Hashimoto Cluster Director
Juji Kawaguchi Cluster Director
Kazuki Nomura Cluster Director
Yuto Sano Cluster Director
Tomomi Shinohara Cluster Designer
Keita Shibagaki Cluster Designer
Akimi Miyamoto Cluster Designer
Naoki Tanazawa Cluster Designer
Atsunori Toshi A4A Film Director
Atsuya Momikura Pocket RD Inc. CEO
Shigeki Uchida Pocket RD Inc. CTO
Yui Nishikawa Pocket RD Inc. PR
Naohiro Hoshino Moon Creative Lab inc. Entrepreneur in Residence / Head of Metajob

Describe the creative idea

The idea was to develop an entirely new virtual platform. One that could provide a variety of entertainment and lifestyle experiences, connecting visitors on a long-term basis with a virtual world that was connected to the real City they already loved: Shibuya. We set out to create Japan's move advanced metaverse out of Japan's most adored City. This world, which we call Shibuya Virtual City, would welcome avatars from a variety of sources. It would include Virtual Commerce, or 'V-Commerce'. It would offer all kinds of top-notch Japanese entertainment, including singers, comedians, movies, and exclusive stage shows. And it would even provide paid guides who could show you around, and help you find what you were interested in, within Shibuya Virtual City.

Describe the execution

Shibuya City partnered with KDDI to begin building Shibuya Virtual City, making it, block-by-block, an identical digital twin to the physical. The first event people flocked to was Shibuya Virtual Halloween of 2020. Due to COVID-19, the physical city, which had become 'Halloween-Central' in previous years, was all but shut-down. The pandemic made it the perfect occasion to create an amazing virtual entertainment experience which turned out to be the biggest Halloween event ever in Japan. After such a success, KDDI and the City planned more. After a Christmas event and expansion into Shibuya City's awesome retail environment in Harajuku, came Halloween 2021. There, avatars from nearly any source were welcomed in. V-Commerce was developed, allowing visitors to shop and purchase at the legendary sneaker store, Atmos, as well as the fashionably iconic, Laforet. And salaried guides were hired to help visitors find their way to take their picture.

Links

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