AURA MEDITAION

TitleAURA MEDITAION
BrandPANASONIC
Product / ServiceFUTURE LIFE FACTORY
CategoryC03. Data Visualisation
EntrantMcCANN Tokyo, JAPAN
Idea Creation McCANN Tokyo, JAPAN
Production BASSDRUM Tokyo, JAPAN

Credits

Name Company Position
Ryosuke Yoshitomi McCANN TOKYO Creative Lead
Yusaku Minami McCANN TOKYO Account Lead
Ryuki Nagahora BASSDRUM Technical Co-Lead
Hisayoshi Hayashi BASSDRUM Technical Co-Lead
Qanta Shimizu BASSDRUM Technical Director
Yuto Nara BASSDRUM Technical Producer
Go Sakai Paragon inc. Movie Producer
Yo Tsuda Tabby Cat inc Movie Director
Lau - LIKI inc. Motion Designer
Hiromu Oka LIKI inc. Motion Designer
Kosuke Yamamoto NIGORO inc. Web Director
Mai Ukegawa NIGORO inc. Web Engeneer
Mayu Aagarie Panasonic / FUTURE LIFE FACTORY Project Owner
Daichi Kawashima Panasonic / FUTURE LIFE FACTORY Project Owner
Yuya Imaeda Panasonic / FUTURE LIFE FACTORY Project Owner
Sho Inoue Panasonic / Aug Lab. Project Owner

Describe the creative idea

Despite the focus on diversity in today’s world, many people are finding it difficult to find their true selves due to various biases arising from such factors as one’s environment, education, and experience. To solve this problem, we took Panasonic's proprietary emotion-sensing technology, which is able to analyze a person’s emotion, condition, and facial cues, and developed a program that generates a total of 288 “aura patterns” through various combinations of these three elements (the program is designed to express emotion as color, condition as texture, and intuition as shape). Through this, we provided a meditation experience that enabled people to truly see and know themselves. We envision this to eventually lead to a future where we can create happy relationships with all kinds of people, not just in terms of race or culture, but also with people we’ve only met online to people we feel we know well.

Describe the execution

Using Panasonic's proprietary emotion-sensing technology, we analyzed a person’s facial expression, emotion, and physiognomy, and developed a program that generates a total of 288 “aura patterns” through various combinations of these three elements (the program is designed to express emotion as color, condition as texture, and intuition as shape). In addition, the aura generated by the program will show up differently depending on the person’s condition as well, just as a person's impression changes depending on how they’re feeling that day. This reflects the fact that what we are doesn’t remain static, but is constantly changing. The program was unveiled at CES2021 and is now a permanent installation in Panasonic's showroom.

Links

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