TOKYO 2020 VIRTUAL ENCOURAGEMENT CEREMONY

Short List
TitleTOKYO 2020 VIRTUAL ENCOURAGEMENT CEREMONY
BrandJAPANESE OLYMPIC COMMITTEE
Product / ServiceTEAM JAPAN
CategoryA02. Digital Illustration
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production DENTSU LIVE INC. Tokyo, JAPAN
Production 2 IMAGICA LAB Tokyo, JAPAN
Production 3 DENTSU CREATIVE X INC. Tokyo, JAPAN
Production 4 IMAGICA LAB Tokyo, JAPAN
Post Production MPLUSPLUS CO., LTD. Tokyo, JAPAN
Post Production 2 WATANABEJUNPEI SHA Tokyo, JAPAN
Post Production 3 BIRDMAN Tokyo, JAPAN
Post Production 4 ROBOT COMMUNICATIONS INC. Shibuya, JAPAN
Post Production 5 WAIWAILUA INC Tokyo, JAPAN
Additional Company DRAWIZ ,INC. Tokyo, JAPAN
Additional Company 2 BISHOP MUSIC CO., LTD. Tokyo, JAPAN
Additional Company 3 ADC INC. Tokyo, JAPAN
Additional Company 4 TRUNK INC. Tokyo, JAPAN

Credits

Name Company Position
Atsushi Otaki Dentsu Inc. Creative Director
Shinya Miura Dentsu Inc. Planner
Naomi Okamura Dentsu Inc. Art Director
Kosuke Takahashi Dentsu Inc. Planner
Chiemi Manako Dentsu Inc. Copywriter
Kazuya Miyata Dentsu Inc. Planner
Shigeki Tomiyama Dentsu Inc. Account Director
Tomoyasu Higuchi Dentsu Inc. Account Manager
Shotaro Shimomoto Dentsu Inc. Account Manager
Marie Hoshino Dentsu Inc. Account Manager
Sekiko Yamaguchi Dentsu Inc. Account Manager
Naoya Sano Dentsu Inc. Account Manager
Shohei Maeda Dentsu Inc. PR Planner
Takayuki Shindo Dentsu Live Inc. Producer
Daisuke Hashimoto Dentsu Live Inc. Producer
Haruka Mayuyama Dentsu Live Inc. Producer
Nanami Iizuka Dentsu Live Inc. Producer
Yoshiya Morinaga Dentsu Live Inc. Planning Director
Junpei Watanabe Watanabejunpeisha Inc. Copywriter
Shogo Kariya WaiWaiLua, Inc. Director
Haruyuki Moroishi IMAGICA EEX Inc. Producer
Yosuke Suzuki IMAGICA GROUP Inc. Producer
Masasuke Hayakawa IMAGICA EEX Inc. Producer
Norifumi Furuya IMAGICA EEX Inc. Creative Director
Haruhisa Shinzaki ROBOT Communications Inc. Producer
Takeshi Yoshihara ROBOT Communications Inc. Producer
Ryoei Nakashima ROBOT Communications Inc. Line Producer
Shintaro Ochi ROBOT Communications Inc. Production Manager
Yohei Sako TRUNK Inc. Director
Ryo Morita FREE LANCE Director
Yu Ogura ADC Inc. Cinematographer
Naoya Miyadai drawiz ,inc. CG DIRECTOR
Taro Fujiwara BISHOP MUSIC CO., LTD. Sound Designer
Ryotaro Omori Dentsu Creative X Inc. Film Producer
Kei Sato Dentsu Creative X Inc. Web Director
Shota Tanaka Dentsu Creative X Inc. Movie Director
Junya Hoshikawa Birdman Inc. Art Director
Kenichiro Tanaka Birdman Inc. Designer
Shudai Matsumoto Birdman Inc. Technical Director
Shunpei Torii Birdman Inc. Developer
Keita Tashiro Birdman Inc. Developer
Ryota Asano Birdman Inc. Motion Designer
Minoru Fujimoto mplusplus Co., Ltd. Lighting Choreographer
Makiko Nakata mplusplus Co., Ltd. Coordinator
Toshiki Yoshiike mplusplus Co., Ltd. Motion Designer
Yuji Shirasu mplusplus Co., Ltd. Motion Designer
Tatsuhiko Suzuki mplusplus Co., Ltd. Motion Designer
Nana Fumiki mplusplus Co., Ltd. Technical Engineer
Hinano Hasegawa mplusplus Co., Ltd. Technical Engineer
Yukako Takeuchi mplusplus Co., Ltd. Technical Engineer

Describe the creative idea

In response to this situation, on July 6, 2021, we held the TOKYO 2020 Virtual Encouragement Ceremony, the first-ever online encouragement ceremony for athletes. Real shows of support and cheering from all over Japan were delivered to the athletes on stage at the Digital National Stadium.

Describe the execution

In the digital national stadium reproduced by 3D technology. Japan's best volumetric capture technology. A live performance by a national artist was held using Japan's best volumetric capture technology. The live performance was delivered to the remote participants in real time. In addition, words of support and cheering figures collected from all over Japan were displayed on the screen. This made it possible to visualize the feelings of support that were difficult to deliver through the Corona disaster. In addition, ribbons and flags using the latest LED technology were used. The performance symbolized the light of hope, using ribbons and flags with the latest LED technology to encourage the athletes who were challenging the Olympic Games under uncertain circumstances.

Links

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