ADO / YORU NO PIERROT(TEDDYLOID REMIX)

Short List
TitleADO / YORU NO PIERROT(TEDDYLOID REMIX)
BrandGOOGLE
Product / ServiceADO
CategoryA03. Video / Moving Image
EntrantENJIN Tokyo, JAPAN
Idea Creation ENJIN Tokyo, JAPAN
Production ENJIN Tokyo, JAPAN

Credits

Name Company Position
Shiro Nomura ENJIN TOKYO CREATIVE DIRECTOR
Yusuke Kashiwagi ENJIN TOKYO PRODUCER
Kaede Koizumi ENJIN TOKYO PR PLANNER / PRODUCER
Yusuke Ando ROBOT PRODUCER
Koji Aito ROBOT PRODUCTION MANAGER
Miho Ohshima ROBOT ANIMATION COORDINATOR
Huang Chieh MONOFILMO INC. ANIMATOR
ChiakiI Kanno MONOFILMO INC. ANIMATOR
Yuka Yoshioka MONOFILMO INC. ANIMATOR
Sanae Takahashi MONOFILMO INC. ANIMATOR
Mai Asakawa MONOFILMO INC. ANIMATOR
Masumi Amao MONOFILMO INC. ANIMATOR
Ryuta Hoshi SIGNIF Inc. PRODUCER
Ayaka Yoshihara SIGNIF Inc. PRODUCTION MANAGER
Koji Aramaki SIGNIF Inc. DIRECTOR
Kosuke Tsukagawa SIGNIF Inc. DIRECTOR
Alessandro Asnaghi SIGNIF Inc. CGI
Madoka Itani FREELANCE CGI
Naomi Fujii FREELANCE CGI
Ryuichi Ono SIGNIF Inc. VFX
Ryo Chigira SIGNIF Inc. VFX
Akira Kondo FREELANCE TECHNICAL DESIGNER
Ryouma Sanpei FREELANCE TECHNICAL DESIGNER
Chiaki Kato FREELANCE GRAPHIC DESIGNER
sankaku △ sankaku△ MOTION GRAPHIC DESIGN
Shun Yamaguchi sankaku△ ANIMATOR
KEIGO INOUE FREELANCE ILLUSTRATOR
ORIHA RA FREELANCE ILLUSTRATOR
ME LE FREELANCE ILLUSTRATOR
TAI YAKI FREELANCE ILLUSTRATOR
KI CO FREELANCE ILLUSTRATOR
RICHARD KUN FREELANCE ILLUSTRATOR

Describe the creative idea

Ado is one of the top artists who started in Nico-Nico Doga. Her song, “Ussewa,” which she released in 2020 became a social phenomenon recording 180million views on YouTube. The only thing the fans know about Ado is that she’s an 18-year-old female artist and the one illustration profile. Her real name, feature, and background remains a mystery. Her latest hit, “Yoru No Piero(The Night Clown)” is a story of a girl who is on a journey to discover her own identity, caught between the real and digital worlds. Set in neo-Shibuya, Tokyo, the billboards that light up the global cities of NY, Paris, Shanghai, etc., have become the canvas for the many young unknown artists. The story captures the internal struggle of Ado herself who suddenly became the social darling in the physical world with her song and visuals plastered on the billboards all over the city.

Describe the execution

With the advent of YouTube, music has evolved as an art form beyond the sound to offer visual entertainment. This is furthered by the fast-changing sound environment with smartphones, big screen TV, AI speakers with displays, etc. On the other hand, majority of Gen Zs enjoy YouTube on their small smartphone screen which naturally makes a bulk of the online content to be designed for such display but these new music experiences enjoyed through the various devices is, no doubt, opening up creative possibilities. Google caters to these demands through products and services as they aim to evolve their music experience offering from “PLAY MUSIC” to “DISPLAY MUSIC,” tapping into the new possibilities of a ‘display’ as we enter this age of enjoying music not just with sound but with images. This work was designed to enhance the music experience on the large screen. Set on the future city, “neo Shibuya,” this is a super high-definition world created with the 3DCG software, houdini. The plethora of art work that captures the world of the song by the unknown illustrators fill the billboard in the music video with meticulous details that can only be appreciated on a large screen. The bug expression throughout the city was created using original plugins which pixelates the color data, creating a unique bug/glitch expression. Two minutes and ten seconds into the video is where we see the 360-degree scan of Shibuya which was converted into a point cloud format then combined with illustration and CG.

Links

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