FEEL LIKE A NEW HOME

TitleFEEL LIKE A NEW HOME
BrandSC ASSET
Product / ServiceSC ASSET
CategoryE01. Consumer Goods
EntrantWOLF Bangkok, THAILAND
Idea Creation WOLF Bangkok, THAILAND
Production FACTORY01 Bangkok, THAILAND

Credits

Name Company Position
Torsak Chuenprapar Wolf BKK Chief Creative Officer
Phannika Vongsayan Wolf Bkk Managing Director
Torsak Chuenprapar Wolf Bkk Art Director
Nopharit Dusadeedumkoeng Wolf Bkk Creative Director
Woottipong Lamangthong Wolf Bkk Creative Group Head
Thosaporn Kaewnurachadasorn Wolf Bkk Account Director
Chanapat Srabua Wolf Bkk Agency Producer
Nopharit Dusadeedumkoeng Wolf Bkk Copywriter
Phachara Saothayanan Wolf Bkk Senior Copywriter
KANYAPORN LONGPRASERT Wolf Bkk Art Director
BENCHAWAN NGAMJIRADAWONG Wolf Bkk Account Executive
Chonlatid Saenghiran Wolf Bkk Business Director
Torsak Chuenprapar Wolf Bkk Copywriter

Background

SC ASSET, Thailand's no.1 housing developer, wants to launch a major end-of-year sales event offering discounts on all residence types. The timing couldn't be any worse as it is a period when all developers come up with their own sales event, so the question is, how can we differentiate our campaign to be different and more insightful.

Describe the creative idea (40% of vote)

We created the ‘Feel like a NEW HOME’ collection, a collection of ridiculous home improvement items that, at their best, can only make you “feel like” being in a new home. The purpose of this collection is to provoke and remind consumers that these ridiculous home improvement items aren’t the true solutions, and their benefits won’t last long. Better buy a new home, so check out SC ASSET FINAL SALE. The collection took inspiration from 3 most common major living insights; lack of privacy, unpleasant or no view at all, and living so far away from the heart of the city.

Describe the execution (40% of vote)

The three most common major living problems were the inspiration of this three-piece collection. The packaging was also designed to complement each item according to its concept jokingly. The DO NOT DISTURB HOODIE, a hoodie that makes you 'feel like' having privacy, comes with a packaging that users can put their phone inside, the box will give you additional privacy. The THONGLOR DIFFUSER, delivering the scent of the heart of Bangkok and making you 'feel like' living in Bangkok's most prime area, comes with a box that can be folded into a paper speaker, enhancing the city's ambiance. The FOREST WINDOW POSTER, a quick fix for an instant green scenery crave making you 'feel like' living in a room with a gorgeous view, comes with a packaging that can transform itself into a monocular telescope, with 3X zoom power, now you are closer than ever with the nature.

List the results (20% of vote)

People love the “Feel Like a New Home” Collection. With 32 million total impressions in the first week, +86% Traffic to sales gallery +1615% Website visitors However a lot of people do not want to just “feel like”. During the campaign period, 19 home projects were all SOLD OUT! Bringing in a total sales of 130 Million USD (4,300 million THB)

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